Contemporary Case Studies On Fashion Production, Marketing And Operations

February 9, 2019|
Contemporary Case Studies On Fashion Production, Marketing And Operations by Pui-sze Chow
$170.50
Paperback
Earn 853 plum® points
Buy Online
Ship to an address
Free shipping on orders over $35
Pick up in store
To see if pickup is available,
In-Store Availability
Not sold in stores
Prices and offers may vary in store

about

This book adopts a case study based research approach to examine the contemporary issues in the fashion industry. It documents real-world practices in fashion business from production, marketing to operations. Founded on an extensive review of literature, these case studies discuss the challenges that are pertinent to the current business environment in this important industry, provide benchmarks and generate insights to practitioners as well as suggest future directions to researchers. The book serves as a nexus of the theories and the industrial practices that advances knowledge for both the academia and the private sector in fashion business.
Dr. Pui-Sze CHOW (Linda) was a Postdoctoral Research Associate and Adjunct Professor at Centennial College, Hong Kong (a subsidiary of the University of Hong Kong). Adopting multi- methodological approach, she has been actively participating in a number of research studies in fashion supply chain management and sustaina...
Loading
Title:Contemporary Case Studies On Fashion Production, Marketing And OperationsFormat:PaperbackProduct dimensions:243 pages, 9.25 X 6.1 X 0 inShipping dimensions:243 pages, 9.25 X 6.1 X 0 inPublished:February 9, 2019Publisher:Springer NatureLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:9811349843

ISBN - 13:9789811349843

Appropriate for ages: All ages

Look for similar items by category: