Provides Professors with a complete and comprehensive coverage of the discipline, while maintaining an engaging and lively style. Boone connects with students by brining Principles of Marketing alive with features such as the Second City Theatre running case, Go Green boxes, and Marketing Success and Failures. Boone has been developed with student feedback, ensuring that content and examples are relevant, accessible, and engaging.NETA TestbankThe Nelson Education Teaching Advantage (NETA) program delivers research-based resources that promote student engagement and higher-order thinking and enable the success of Canadian students and educators. This book?s testbank is designed to ensure top quality multiple-choice testing by avoiding common errors in question and test construction. If you want your students to achieve "beyond remembering", ask your Nelson Sales Representative how today!