Contemporary Thoughts on Corporate Branding and Corporate Identity Management

Hardcover | October 23, 2008

EditorT. Melewar, E. Karaosmanoglu

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This book presents the latest thinking and issues in the areas of branding, identity and communication grounded in sound and rigorous scientific research process. Bringing together an international array of authors, the volume includes case study examples to provide a contemporary insight into corporate marketing communications.

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This book presents the latest thinking and issues in the areas of branding, identity and communication grounded in sound and rigorous scientific research process. Bringing together an international array of authors, the volume includes case study examples to provide a contemporary insight into corporate marketing communications.

Format:HardcoverDimensions:256 pages, 8.5 × 5.51 × 0.04 inPublished:October 23, 2008Publisher:Palgrave Macmillan UKLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0230543146

ISBN - 13:9780230543140

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