Contemporary Thoughts on Corporate Branding and Corporate Identity Management

Hardcover | November 15, 2008

EditorTengku Chik Melewar bin Tengku Nasir, Elif Karaosmanoglu

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This book presents the latest thinking and issues in the areas of branding, identity and communication grounded in sound and rigorous scientific research process. Bringing together an international array of authors, the volume includes case study examples to provide a contemporary insight into corporate marketing communications.

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From the Publisher

This book presents the latest thinking and issues in the areas of branding, identity and communication grounded in sound and rigorous scientific research process. Bringing together an international array of authors, the volume includes case study examples to provide a contemporary insight into corporate marketing communications.

Format:HardcoverDimensions:256 pages, 8.84 × 5.66 × 0.86 inPublished:November 15, 2008Publisher:Palgrave MacmillanLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0230543146

ISBN - 13:9780230543140

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