Content Marketing In A Week by Jane Heaton

Content Marketing In A Week

byJane Heaton

Kobo ebook | March 10, 2016

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In today's working environment, which is changing faster than ever, content marketing is more than a buzzword. It is a vital skill to help you survive and get ahead in your career. Executive coach and business trainer Clare Heaton has been practising and teaching content marketing since before it was fashionable, and in this short, accessible book she shares a lifetime of hard-earned wisdom and practical advice.

Sunday: Adopt a content marketing mindset. Find out what content marketing is and what it can and cannot do for you. We explain the key principles and concepts around the change from 'telling and selling' to 'educating and entertaining'.
Monday: Understand the different types of content. Articles, blogs, podcasts, video, ebooks, courses, white papers, images, experiences, and more, both short-form and long-form. Show what each one is good for and how to choose and deploy the ones that best support your brand positioning and personality.
Tuesday: Define your content marketing strategy. Focus on audience and purpose and create a content blueprint that fits with your customer touch points and integrates with your digital and offline marketing channels, tools and activities.
Wednesday: Get started with content planning. Now you have an idea of the what, who for, why and where, learn how to bring together your sources, authors and content to create an editorial calendar so that you publish in a timely, effective and efficient way.
Thursday: Create compelling content - appealing stories and ideas that stick. An explanation of the methods, skills and standards required to produce good original and curated content and adapt and optimise it so that it works within each of your different channels and platforms.
Friday: Get ready to share. The key techniques for distributing and promoting content through your own optin email campaigns, social media, and 'traditional' media, including leveraging partnerships.
Saturday: Learn how to measure success. What and what not to measure and why. How to create a worthwhile, continuous evaluation process and manage audience conversations and feedback.

Title:Content Marketing In A WeekFormat:Kobo ebookPublished:March 10, 2016Publisher:Hodder & StoughtonLanguage:English

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