Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That…

Kobo eBook available

read instantly on your Kobo or tablet.

buy the ebook now

Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That…

by Ann Handley, C.C. Chapman

Wiley | May 22, 2012 | Trade Paperback

Not yet rated | write a review
The guide to creating engaging web content and building a loyal following, revised and updated

Blogs, YouTube, Facebook, Twitter, Google+, and other platforms are giving everyone a "voice," including organizations and their customers. So how do you create the stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business? Content Rules equips you for online success as a one-stop source on the art and science of developing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online—and using them to establish credibility and build a loyal customer base.

  • Find an authentic "voice" and craft bold content that will resonate with prospects and buyers and encourage them to share it with others
  • Leverage social media and social tools to get your content and ideas distributed as widely as possible
  • Understand why you are generating content—getting to the meat of your message in practical, commonsense language, and defining the goals of your content strategy
  • Write in a way that powerfully communicates your service, product, or message across various Web mediums
  • Boost your online presence and engage with customers and prospects like never before with Content Rules.

Format: Trade Paperback

Dimensions: 320 pages, 9.02 × 6 × 0.92 in

Published: May 22, 2012

Publisher: Wiley

Language: English

The following ISBNs are associated with this title:

ISBN - 10: 1118232607

ISBN - 13: 9781118232606

Found in: Business and Finance

save 24%

  • In stock online
$23.95 list price

$17.97 ea online

eGift this item

Give this item in the form of an eGift Card.

+ what is this?

This item is eligible for FREE SHIPPING on orders over $25.
See details

Easy, FREE returns. See details

Item can only be shipped in Canada

Downloads instantly to your kobo or other ereading device. See details

All available formats:

Check store inventory (prices may vary)

Reviews

– More About This Product –

Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and

Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That…

by Ann Handley, C.C. Chapman

Format: Trade Paperback

Dimensions: 320 pages, 9.02 × 6 × 0.92 in

Published: May 22, 2012

Publisher: Wiley

Language: English

The following ISBNs are associated with this title:

ISBN - 10: 1118232607

ISBN - 13: 9781118232606

Table of Contents

Foreword xiAcknowledgments xvBig Fat Overview (Sometimes Called an Introduction) xviiPART ONE THE CONTENT RULES 1Chapter 1 The Case for Content 3Chapter 2 The Content Rules 13Chapter 3 Insight Inspires Originality: Who Do You Want to Attract? 21Chapter 4 Who Are You? 31Chapter 5 Reimagine; Don’t Recycle: Anatomy of a Content Circle of Life 55Chapter 6 Share or Solve; Don’t Shill 69Chapter 7 Stoke the Campfire 95Chapter 8 Create Wings and Roots 101Chapter 9 The Care and Feeding of Fans 115Chapter 10 Attention B2B Companies: This Is the Chapter You Are Looking For 121PART TWO THE HOW-TO SECTION 141Chapter 11 A Blog as a Hub of Your Online Content 143Chapter 12 If Webinars Are Awesome Marketing Tools, Why Do Most of Them Suck? 155Chapter 13 What’s the Difference between an E-book and a White Paper? (And When Should You Use Them?) 171Chapter 14 The Single Biggest Secret to Creating a Compelling Customer Success Story (Formerly Known as a Case Study) 183Chapter 15 From Dumpy to Sexy: An FAQs Makeover 189Chapter 16 Video: Show Me a Story 197Chapter 17 Podcasting: Is This Thing On? 207Chapter 18 Photographs: The Power of Pictures 211PART THREE CONTENT THAT CONVERTS: SUCCESS STORIES (WITH IDEAS YOU CAN STEAL!) 219Chapter 19 Reynolds Golf Academy: 221Greensboro, GeorgiaChapter 20 The Cool Beans Group: 227Greensboro, North CarolinaChapter 21 U.S. Army: Fort Knox, Kentucky; 231Fort Monroe, VirginiaChapter 22 AskPatty.com, Inc.: Thousand 235Oaks, CaliforniaChapter 23 Qvidian: Lowell, Mas
read more read less

From the Publisher

The guide to creating engaging web content and building a loyal following, revised and updated

Blogs, YouTube, Facebook, Twitter, Google+, and other platforms are giving everyone a "voice," including organizations and their customers. So how do you create the stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business? Content Rules equips you for online success as a one-stop source on the art and science of developing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online—and using them to establish credibility and build a loyal customer base.

  • Find an authentic "voice" and craft bold content that will resonate with prospects and buyers and encourage them to share it with others
  • Leverage social media and social tools to get your content and ideas distributed as widely as possible
  • Understand why you are generating content—getting to the meat of your message in practical, commonsense language, and defining the goals of your content strategy
  • Write in a way that powerfully communicates your service, product, or message across various Web mediums
  • Boost your online presence and engage with customers and prospects like never before with Content Rules.

From the Jacket

The one-stop resource for creating irresistible content and building a loyal following, revised and updated

How do you create the stories, videos, and blog posts that cultivate fans, arouse passion for your products and services, and ignite your brand? Content Rules equips you for online success as a go-to guide to the art and science of developing content that people care about. Case studies show how companies have successfully spread their ideas through blogs, YouTube, Facebook, Twitter, Google+, and other platforms—and used them to establish credibility and build a loyal customer base.

This revised and updated edition shows you how to:

  • Find an authentic "voice" and craft bold content that will resonate with prospects and buyers and encourage them to share it with others

  • Use social media to get your content and ideas distributed as widely as possible

  • Get to the meat of your message in practical, commonsense language, and define the goals of your content strategy

  • Powerfully communicate your service, product, or message across various web media and mobile platforms

Boost your online presence and engage with customers like never before with Content Rules. Find out more at ContentRulesBook.com.

About the Author

Ann Handley is the Chief Content Officer of MarketingProfs, a training and education company with the largest community of marketers in its category, and co-founded ClickZ.com. She is a monthly columnist for Entrepreneur magazine, a contributor to LinkedIn's Influencer program, and Amex's OPEN Forum. There's nothing more fun than following her on Twitter, where she has 170,000 followers, or subscribing to her own site at AnnHandley.com.

C.C. Chapman
is a media creator, entrepreneur, keynote speaker, and online marketing consultant. He is the founder of DigitalDads.com and the host of PassionHit.tv. For more information, please visit cc-chapman.com.