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Paperback

|May 11, 2004

$13.72 online

$18.50

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Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations. Today's major brands are born with publicity, not advertising. A closer look at the history of the most successful modern brands shows this…
Audio Book (CD)

|December 16, 2014

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"One of the most important communication books I've ever read. I highly recommend it!" -Spencer Johnson, author of Who Moved My Cheese? and co-author of The One Minute Manager "Ries and Trout taught me everything I know about branding, marketing, and product…
Paperback

|November 22, 1997

$20.54 online

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"A business book with a difference: clear-cut advice, sharp writing and a minimum of jargon."­­ Newsweek "Revolutionary! Surprising!"­­ Business Week " Chock-a-block with examples of successful and failed marketing campaigns, makes for a very…
Paperback

|September 27, 2005

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$21.00

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What's the secret to a company's continued growth and prosperity? Internationally known marketing expert Al Ries has the answer: focus. His commonsense approach to business management is founded on the premise that long-lasting success depends on focusing on…
Paperback

|September 27, 2005

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What Charles Darwin did for biology, Al and Laura Ries do for branding. In their exciting new book, The Origin of Brands , the Rieses take Darwin's revolutionary idea of evolution and apply it to the branding process. What results is a new and strikingly…

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There are laws of nature, so why shouldn't there be laws of marketing? As Al Ries and Jack Trout—the world-renowned marketing consultants and bestselling authors of Positioning —note, you can build an impressive airplane, but it will never leave the…
Paperback

|September 17, 2002

$20.83 online

$23.99

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This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about…
Audio Book (CD)

|April 22, 2014

$19.47 online

$38.95

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This marketing classic has been expanded to include new commentary and a bonus book: The 11 Immutable Laws of Internet Branding . Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best…
Audio Book (CD)

|April 22, 2014

$25.39 online

$45.50

save 44%

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There are laws of nature, so why shouldn't there be laws of marketing? As Al Ries and Jack Trout-the world-renowned marketing consultants and bestselling authors of Positioning -note, you can build an impressive airplane, but it will never leave the ground if…

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Renowned business gurus Al and Laura Ries give a blow-by-blow account of the battle between management and marketing—and argue that the solution lies not in what we think but in how we think There's a reason why the marketing programs of the auto industry,…

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What Charles Darwin did for biology, Al and Laura Ries do for branding. In their exciting new book, The Origin of Brands , the Rieses take Darwin's revolutionary idea of evolution and apply it to the branding process. What results is a new and strikingly…

Available for download

Not available in stores

Vorteile auf einen Blick - Wie man eine Dienstleistung oder ein Produkt nachhaltig positioniert - Die besten Methoden, um hohe Marktanteile zu erreichen - Die Schwächen der Wettbewerber erkennen und nutzen - Mit aktuellen europäischen Beispielen Zum Werk Dieses…