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The 22 Immutable Laws Of Marketing: Exposed and Explained by the World's Two

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There are laws of nature, so why shouldn't there be laws of marketing? As Al Ries and Jack Trout—the world-renowned marketing consultants and bestselling authors of Positioning —note, you can build an impressive airplane, but it will never leave the…
Positioning: The Battle for Your Mind: The Battle for Your Mind
Paperback

|January 3, 2001

$17.41 online

$25.95

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The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses…
The Origin Of Brands: How Product Evolution Creates Endless Possibilities for New Brands

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What Charles Darwin did for biology, Al and Laura Ries do for branding. In their exciting new book, The Origin of Brands , the Rieses take Darwin's revolutionary idea of evolution and apply it to the branding process. What results is a new and strikingly…
Focus: The Future of Your Company Depends on It
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|September 27, 2005

$18.21 online

$21.00

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What's the secret to a company's continued growth and prosperity? Internationally known marketing expert Al Ries has the answer: focus. His commonsense approach to business management is founded on the premise that long-lasting success depends on focusing on…
The 22 Immutable Laws Of Branding: How to Build a Product or Service into a World-Class Brand

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This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about…
The Fall Of Advertising And The Rise Of Pr
Paperback

|May 11, 2004

$13.88 online

$18.50

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Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations. Today's major brands are born with publicity, not advertising. A closer look at the history of the most successful modern brands shows this…
Marketing Warfare
Paperback

|November 22, 1997

$20.54 online

$22.95

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"A business book with a difference: clear-cut advice, sharp writing and a minimum of jargon."­­ Newsweek "Revolutionary! Surprising!"­­ Business Week " Chock-a-block with examples of successful and failed marketing campaigns, makes for a very…
The 22 Immutable Laws Of Branding: How To Build A Product Or Service Into A World-class Brand

In stock online

Not available in stores

This marketing classic has been expanded to include new commentary and a bonus book: The 11 Immutable Laws of Internet Branding . Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best…
The 22 Immutable Laws Of Marketing: Violate Them At Your Own Risk!
Audio Book (CD)

|April 22, 2014

$40.49 online

$45.50

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Ships within 1-2 weeks

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There are laws of nature, so why shouldn't there be laws of marketing? As Al Ries and Jack Trout-the world-renowned marketing consultants and bestselling authors of Positioning -note, you can build an impressive airplane, but it will never leave the ground if…
War in the Boardroom: Why Left-Brain Management and Right-Brain Marketing Don't See Eye-to-Eye--and…

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Renowned business gurus Al and Laura Ries give a blow-by-blow account of the battle between management and marketing—and argue that the solution lies not in what we think but in how we think There's a reason why the marketing programs of the auto industry,…
The Origin of Brands: How Product Evolution Creates Endless Possibilities for New Brands

Available for download

Not available in stores

What Charles Darwin did for biology, Al and Laura Ries do for branding. In their exciting new book, The Origin of Brands , the Rieses take Darwin's revolutionary idea of evolution and apply it to the branding process. What results is a new and strikingly…
Positioning: Wie Marken und Unternehmen in übersättigten Märkten überleben

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Vorteile auf einen Blick - Wie man eine Dienstleistung oder ein Produkt nachhaltig positioniert - Die besten Methoden, um hohe Marktanteile zu erreichen - Die Schwächen der Wettbewerber erkennen und nutzen - Mit aktuellen europäischen Beispielen Zum Werk Dieses…