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indigoBooksAlexander Hiam


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Trade Paperback

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Master the latest marketing tools and trends Marketing strategies are evolving faster than ever before, and mastering the latest and greatest strategies are essential to getting results. This updated edition of the classic marketing bestseller includes new and revised material, with full coverage…read more

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The forms, letters, and other tools included in Marketing Kit For Dummies , 3rd Edition enable readers to start a successful marketing program from the beginning. The expert tips and information presented in the book take some of the mystery out of marketing and explain, step-by-step, how to…read more

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Companies flying high on economic good times may be in danger of forgetting the business fundamentals that underlie their success. Increased focus on the bottom line, competitive strategies, and financial goals divert attention from the primary source of every company's good fortune-the customer.…read more

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Master the latest marketing tools and trends Marketing strategies are evolving faster than ever before, and mastering the latest and greatest strategies are essential to getting results. This updated edition of the classic marketing bestseller includes new and revised material, with full coverage…read more

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The secret to helping employees perform the way they want to.read more

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Whether you're looking to expand your business or you're about to start out, this straight-forward guide leads you step by step through every aspect of marketing. Packed with expert tips on identifying customers, using online resources, satisfying your customer's needs and boosting your sales,…read more

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You can get there Where do you want to go? You might already be working in a business setting. You may be looking to expand your skills. Or, you might be setting out on a new career path. Wherever you want to go, Marketing will help you get there. Easy-to-read, practical, and up-to-date, this text…read more

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Get your product or service online Written by expert marketing author Alexander Hiam, Getting Started in Online Marketing teaches business owners and marketing professionals how to establish or increase their company's visibility online so they can: boost revenues, lower costs, build sales,…read more

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BeagleBone is a barebone computer that can be configured and customized for different applications and is almost half the price of a standard computer. This book will cover the basics of how BeagleBone Black's hardware interface subsystems work, and can be controlled using two popular Python…read more

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Think Before You Speak Think Before You Speak takes you through the entire negotiation process in all its variations and contexts, both in business and everyday life. By preparing you to think clearly and strategically, this invaluable guide gives you an edge that will help you to achieve success…read more

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