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indigoBooksAlexander Hiam


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Paperback

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$29.99

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Master the latest marketing tools and trends Marketing strategies are evolving faster than ever before, and mastering the latest and greatest strategies are essential to getting results. This updated edition of the classic marketing bestseller includes new and…

Hardcover

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Think Before You Speak Think Before You Speak takes you through the entire negotiation process in all its variations and contexts, both in business and everyday life. By preparing you to think clearly and strategically, this invaluable guide gives you an edge…

Hardcover

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Companies flying high on economic good times may be in danger of forgetting the business fundamentals that underlie their success. Increased focus on the bottom line, competitive strategies, and financial goals divert attention from the primary source of every…

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Mastering Business Negotiation is a handy resource for any leader or manager who needs practical strategies and ideas when conducting business negotiations. Grounded in solid research, the authors - experts in the field of business negotiation - reduce the huge…

Kobo ebook

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Discover how to access your creative power to boost your success in business Success in business demands constant creativity. Generating fresh solutions to problems and the ability to invent new products or services for a changing market are part of the…

Paperback

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Marketing is one of the most important aspects in business today, but it’s also highly competitive and complicated, with intricate strategies and methods of delivery to understand and retain. This straight-forward guide leads you through every aspect of…

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Whether you're looking to expand your business or you're about to start out, this straight-forward guide leads you step by step through every aspect of marketing. Packed with expert tips on identifying customers, using online resources, satisfying your customer's…

Paperback | French

$19.95

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Paperback

$22.95

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Get your product or service online Written by expert marketing author Alexander Hiam, Getting Started in Online Marketing teaches business owners and marketing professionals how to establish or increase their company's visibility online so they can: boost…

Kobo ebook | Dutch

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Wil je een nieuw product lanceren? Of wil je bestaande marketingplannen nieuw leven inblazen? Het is belangrijker dan ooit dat je weet hoe je klanten trekt, hen overhaalt tot een aankoop en ervoor zorgt dat ze terugkomen voor meer! Dit boekje staat vol met alles…

Kobo ebook | French

$14.99

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Une nouvelle édition enfin adaptée au marché français ! Une nouvelle édition enfin adaptée au marché français ! Pour cette édition adaptée de la version poche, Le Marketing pour les Nuls fait peau neuve ! Benoît Heilbrunn, professeur à l'ESCP, reprend la…