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indigoBooksArthur Asa Berger


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The average person in America watches four hours of television per day and spends the equivalent of nine years of his or her life in front of the television set. If the attention most people devote to popular culture-listening to the news, watching soap operas,…

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Arthur Asa Berger, author of an array of texts in communication, popular culture, and social theory, is back with the second edition of his popular, user-friendly guide for students who want to understand the social meanings of objects. In this broadly…

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To be civilized involves, among other things, making, using, and buying objects. Although speculation on the significance of objects often tends to be casual, there are professionals--anthropologists, historians, semioticians, Marxists, sociologists, and…

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In the Fifth Edition of Media Analysis Techniques , author Arthur Asa Berger provides students with a clearly written, user-friendly, and hands-on guide to media criticism. He empowers readers to make their own analyses of the media rather than just accepting the…

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Understand Thailand’s important symbols, icons, and social practices Thailand’s culture is unlike any other. Travelers attempting to fully immerse themselves in all that this tourist destination has to offer find it essential to become culturally sensitive.…

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Arthur Asa Berger elucidates narrative theory and applies it to readers' everyday experiences with popular forms of mass media. This unique book demonstrates how to interpret narratives while presenting the analysis in an accessible manner.

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The fifth edition of this approachable text draws on both academic and applied perspectives to offer a lively critique of contemporary advertising’s effects on American character and culture. Berger explains how advertising works by employing a psycho-cultural…

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Media and Society: A Critical Perspective offers an accessible introduction to the role that the mass media play in our lives, our society, and American culture. Berger explores the relationship between consumers and media with an emphasis on the shaping…

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Using a cultural studies approach to deal with certain classical myths and the way they inform psychoanalytic theory, historical experience, elite culture, popular culture and everyday life, this book follows the 'myth model' to show the mythic content of many…

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In this entirely sophisticated and scholarly account of political culture, Arthur Asa Berger shows how the variety of cultural preferences created the foundations of communication theory. Using the work of Aaron Wildavsky, the author shows how individualism,…

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Media and Communication Research Methods, Fourth Edition is a concise and practical text designed to give students a step-by-step introduction to conducting media and communication research. Offering real-world insights along with the author’s signature animated…

Messages

by Arthur Asa Berger

|June 16, 2016

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This brief introductory textbook to the field of communication offers the advantages of Arthur Asa Berger’s informal writing style and flair for popular culture examples aimed to engage students. Designed for the basic course in communication departments, Berger…