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indigoBooksArthur Asa Berger


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In this book, preeminent semiotician Arthur Asa Berger decodes the meanings of common objects of consumption and their perceived “sacredness” in consumerist cultures. Using semiotic theory, consumer culture is dissected in new and fascinating…

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This brief, practical guide illustrates the most common kinds of business correspondence that a university professor is required to produce and offers useful advice to make these communications as effective as possible. The author also offers general suggestions…
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$53.46 online

$55.90

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This brief introductory textbook to the field of communication offers the advantages of Arthur Asa Berger¿s informal writing style and flair for popular culture examples aimed to engage students. Designed for the basic course in communication departments, Berger…

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Arthur Asa Berger is Professor Emeritus of Broadcast and Electronic Communication Arts at San Francisco State University, USA. He is the author or editor of more than sixty books, including Media, Myth, and Society (Palgrave, 2012) and The Objects of Affection:…

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This comprehensive resource on mass communication theory is structured around the key conceptual areas of text, audience, media, production and society. Using illustrations from popular genres - particularly film and television - Arthur Asa Berger combines his…
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$13.64

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In this guide to cultural criticism, Arthur Asa Berger presents complex concepts in jargon-free language, making the book an ideal introductory text. It covers the key theorists, concepts, and subject areas, from literary, sociological and psychoanalytical…

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Arthur Asa Berger, author of an array of texts in communication, popular culture, and social theory, is back with the second edition of his popular, user-friendly guide for students who want to understand the social meanings of objects. In this broadly…

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In this sociology textbook/mystery novel, students can join Sherlock Holmes and Watson as they discover a new area ripe for acrimony and intrigue: social theory. In 1910, the most prominent social theorists in the world gather in London for a conference on the…

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Is consciousness like an iceberg? Does advertising lead to the commodification of humans? What is the hidden meaning of fairy tales? In 50 Ways to Understand Communication, Arthur Asa Berger familiarizes readers with important concepts written by leading…

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In this entirely sophisticated and scholarly account of political culture, Arthur Asa Berger shows how the variety of cultural preferences created the foundations of communication theory. Using the work of Aaron Wildavsky, the author shows how individualism,…

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From their inception, video games quickly became a major new arena of popular entertainment. Beginning with very primitive games, they quickly evolved into interactive animated works, many of which now approach film in terms of their visual excitement. But there…