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indigoBooksArthur Asa Berger

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Bali Tourism
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|August 14, 2013

$55.86 online

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The island of Bali has long been characterized in the West as the last ¿paradise¿ on earth, but there is far more to this small Indonesian province. Bali Tourism presents an enlightening ethnographic study of some of the most important icons¿for…
making Sense of media: Key Texts in Media and Cultural Studies

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Making Sense of Media is a lively and accessible text that helps readers understand mass media and the texts they carry. Designed expressly for those interested in gaining a solid understanding of the media and how they work, it is an indispensable book. Offers a…
Gizmos Or: The Electronic Imperative: How Digital Devices Have Transformed American Character And…

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Arthur Asa Berger is Professor Emeritus of Broadcast and Electronic Communication Arts at San Francisco State University, USA. He is the author or editor of more than sixty books, including Media, Myth, and Society (Palgrave, 2012) and The Objects of Affection:…
Shop 'til You Drop: Consumer Behavior and American Culture
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|November 26, 2004

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Are Americans obsessed with shopping? Shop 'til You Drop is a lively look at our consumer culture and its role in our everyday lives and society. Is the United States different from other first-world nations in the amount of time we spend shopping or in our…
Bloom's Morning: Coffee, Comforters, and the Secret Meaning of Everyday Life

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Popular Culture Genres: Theories And Texts

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An introduction to genre analysis, this highly readable volume presents key concepts in an accessible manner for undergraduate courses in film, TV, media criticism and cultural studies. The texts are representative of horror, science fiction, spy, classic…
Die Laughing
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|July 1, 2000

$13.64

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Cultural Criticism: A Primer Of Key Concepts

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In this guide to cultural criticism, Arthur Asa Berger presents complex concepts in jargon-free language, making the book an ideal introductory text. It covers the key theorists, concepts, and subject areas, from literary, sociological and psychoanalytical…
Theorizing Tourism: Analyzing Iconic Destinations
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|November 1, 2012

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A useful introduction to the critical study of tourism, this brief text applies semiotics and cultural theory to deal with some of our most iconic global destinations. It offers accessible analyses of 18 famous tourist locations from the Taj Mahal to Red Square,…
The Art of Comedy Writing
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|September 15, 2010

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Just as a distinctive literary voice or style is marked by the ease with which it can be parodied, so too can specific aspects of humor be unique. Playwrights, television writers, novelists, cartoonists, and film scriptwriters use many special technical devices…
Messages: An Introduction To Communication
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|October 15, 2014

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This brief introductory textbook to the field of communication offers the advantages of Arthur Asa Berger¿s informal writing style and flair for popular culture examples aimed to engage students. Designed for the basic course in communication departments, Berger…
An Anatomy of Humor
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|January 31, 1999

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Humor permeates every aspect of society and has done so for thousands of years. People experience it daily through television, newspapers, literature, and contact with others. Rarely do social researchers analyze humor or try to determine what makes it such a…
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