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indigoBooksArthur Asa Berger


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Just as a distinctive literary voice or style is marked by the ease with which it can be parodied, so too can specific aspects of humor be unique. Playwrights, television writers, novelists, cartoonists, and film scriptwriters use many special technical devices…

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Making Sense of Media is a lively and accessible text that helps readers understand mass media and the texts they carry. Designed expressly for those interested in gaining a solid understanding of the media and how they work, it is an indispensable book. Offers a…

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Southwest literary humor and Yiddish humor collided in the ever-popular comic strip "Li'l Abner," From 1936 to 1977, when it ceased publication, this comic strip entertained, annoyed, riled, and amused legions of readers. Li'l Abner, Daisy Mae, Mammy and Pappy…

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Employing his signature style-a practical focus, the use of numerous illuminating examples, an easy to follow step-by- step approach, and engaging humor that makes the material approachable-Arthur Asa Berger updates and enhances his best-selling introductory text…

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Is consciousness like an iceberg? Does advertising lead to the commodification of humans? What is the hidden meaning of fairy tales? In 50 Ways to Understand Communication, Arthur Asa Berger familiarizes readers with important concepts written by leading…

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Media and Society: A Critical Perspective offers an accessible introduction to the role that the mass media play in our lives, our society, and American culture. Berger explores the relationship between consumers and media with an emphasis on the shaping…

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This brief introductory textbook to the field of communication offers the advantages of Arthur Asa Berger’s informal writing style and flair for popular culture examples aimed to engage students. Designed for the basic course in communication departments, Berger…

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Based on class activities and assignments used by the author over nearly forty years of teaching, Games and Activities for Media, Communication, and Cultural Studies Students is a natural accompaniment for texts in media or cultural studies and communication…
Hardcover

$91.00

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Using a cultural studies approach to deal with certain classical myths and the way they inform psychoanalytic theory, historical experience, elite culture, popular culture and everyday life, this book follows the 'myth model' to show the mythic content of many…

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Now in its third edition, the popular Ads, Fads, and Consumer Culture is an engaging cultural studies critique of contemporary advertising and its impacts on American society. Arthur Asa Berger looks at marketing strategies, sex and advertising, consumer culture,…

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This comprehensive resource on mass communication theory is structured around the key conceptual areas of text, audience, media, production and society. Using illustrations from popular genres - particularly film and television - Arthur Asa Berger combines his…

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As a visible marker of globalization, the increased role of travel and tourism in our lives makes it a remarkable force in contemporary culture. Deconstructing Travel provides an easily understood framework of the relationship between travel and culture in our…