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indigoBooksBetteke Van Ruler

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Public Relations and Social Theory: Key Figures and Concepts
Kobo ebook

|March 30, 2009

$56.49 online

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Public Relations and Social Theory broadens the theoretical scope of public relations through its application of the works of prominent social theorists to the study of public relations. The volume focuses on the work of key social theorists, including Jürgen…
Public Relations Metrics: Research and Evaluation
Kobo ebook

|September 11, 2009

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Responding to the increasing need in academia and the public relations profession, this volume presents the current state of knowledge in public relations measurement and evaluation. The book brings together ideas and methods that can be used throughout the…
How Strategic Communication Shapes Value and Innovation in Society
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|November 3, 2017

$122.59 online

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Communication is developed in our relation to others and in relation to what happens in the social context. It is therefore not neutral but mediates people’s relationships and practices. Technological transitions, economical changes, medical advancements,…