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indigoBooksBob Etherington

 
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Nearly everyone within a company is involved in selling at one level or another. Yet, the majority of those people are not professional frontline salespeople they have never received any training in selling or in dealing with customers. As a result, opportunities…

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Nearly everyone within a company is involved in selling at one level or another. Yet, the majority of those people are not professional frontline salespeople they have never received any training in selling or in dealing with customers. As a result, opportunities…

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This is a quick-read instructional book, packed with anecdotes and advice for all those people who are generally terrible at negotiating and would like to do it better! Based on several years of practical and successful negotiating around the world, the approach…

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This book, based on a hugely successful course given to thousands of businesspeople, shows how anyone can speak with confidence to an audience of any size. Laced with humour and wit, the author emphasizes that you dont have to be a brilliant orator to be an…

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Whether you know it or not, negotiations are constantly taking place and thus form a critical part of work life. Negotiation is relevant to discussions between colleagues, people who do not know each other, in the same organisation or different ones and between…

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“Cold calling” making contact with strangers is the biggest fear confronting businesspeople, especially those who work in sales and marketing. “Put me in front of a customer and I can persuade them to buy anything … just don’t ask me to cold call!!” Yet cold…