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indigoBooksBrian Smith


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"Brian Smith and Paul Raspin demonstrate a thorough and pragmatic approach to creating and applying sound market insight.  Using numerous practical examples, learning points and provocative takeaways, they build on established strategic marketing principles to give you actionable knowledge…read more

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"Brian Smith and Paul Raspin demonstrate a thorough and pragmatic approach to creating and applying sound market insight. Using numerous practical examples, learning points and provocative takeaways, they build on established strategic marketing principles to give you actionable knowledge you can…read more

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Before UGG became one of America’s most beloved brands, rugby player and lifelong surfer Brian Smith was leading a quiet day job of desperation as an accountant. Then one day, the overwhelming feeling that he’d missed the starting gun to life hit him over the head like a sleeper wave, so he pulled…read more

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Written for marketing and finance directors, CEOs, and strategists, as well as MBA students, this practical book explains the principles and practice behind rigorous due diligence in marketing. It connects marketing plans and investment to the valuation of the firm and how it can contribute to…read more

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I believe we're not born knowing how to manage or lead people effectively. It's a learned behavior. We all start out making certain assumptions based on our past experiences and perceptions as to the kind of role we think managers and leaders should play. But we also know from experience…read more

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'Making Marketing Happen' is prompted by needs of practising managers who have found the traditional marketing planning texts to be "fine in theory, but hard to apply to my special market". In short, it holds that marketing planning fails for most companies because it either does not fit their…read more

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Written for marketing and finance directors, CEOs, and strategists, as well as MBA students, this practical book explains the principles and practice behind rigorous due diligence in marketing. It connects marketing plans and investment to the valuation of the firm and how it can contribute to…read more