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indigoBooksBrian Smith


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I believe we're not born knowing how to manage or lead people effectively. It's a learned behavior. We all start out making certain assumptions based on our past experiences and perceptions as to the kind of role we think managers and leaders should…

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$17.02

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Before UGG became one of America’s most beloved brands, rugby player and lifelong surfer Brian Smith was leading a quiet day job of desperation as an accountant. Then one day, the overwhelming feeling that he’d missed the starting gun to life hit him over the…

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$89.01

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'Making Marketing Happen' is prompted by needs of practising managers who have found the traditional marketing planning texts to be "fine in theory, but hard to apply to my special market". In short, it holds that marketing planning fails for most companies…