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indigoBooksBruce Wrenn

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The Essentials of Marketing Research
Paperback

|October 18, 2012

$114.86 online

$124.50

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Identifying and assessing the ways in which changes in the marketing mix affect consumer behavior is key to a successful marketing strategy. The Essentials of Marketing Research guides the student in designing, conducting and interpreting marketing research. This…
Marketing Management: Text and Cases
Kobo ebook

|November 12, 2012

$84.19 online

$105.18

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Step-by-step guidelines for successful marketing management! Designed for college- and graduate-level marketing students, Marketing Management: Text and Cases is also a valuable resource for anyone trying to market a product or service. This volume integrates…
Concise Encyclopedia of Church and Religious Organization Marketing

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Discover the marketing basics to draw new members-and more funds-to your church! Though more and more religious organizations increasingly attempt to use marketing techniques to improve response, little literature exists to explain crucial concepts, terms, and…
Building Strong Congregations
Kobo ebook

|December 15, 2009

$13.31

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Building Strong Congregations contains the tools you need to make your congregation's ministry more effective. Worksheets after each chapter walk you through a step-by-step application of the material covered and help you put together a plan of action. You'll…
Marketing Planning Guide, Third Edition
Kobo ebook

|July 16, 2014

$67.09 online

$83.87

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THE CLASSIC guide to develop a marketing plan-completely updated! The newly revised Marketing Planning Guide, Third Edition is the step-by-step guide that gives you the tools to prepare an effective marketing plan for a company, product, or service. With over 50…
The Essentials of Marketing Research
Kobo ebook

|November 12, 2012

$94.89 online

$118.51

save 19%

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Identifying and assessing the ways in which changes in the marketing mix affect consumer behavior is key to a successful marketing strategy. The Essentials of Marketing Research guides the student in designing, conducting and interpreting marketing research. This…
The Marketing Research Guide, Second Edition
Kobo ebook

|October 12, 2012

$84.19 online

$105.18

save 19%

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Get the tools you need for effective market research-including Internet surveys! The Marketing Research Guide: Second Edition is the newest edition of the Haworth marketing research classic that now includes Internet sources of data, Internet surveys, and an…