We found {count} results

indigoBooksCarl McDaniel


Showing 1 - 12 of 16 Results

Out of stock online

Not available in stores

The number-one-selling Principles of Marketing text is back in a new edition. In use at more than 30 universities and colleges across Canada, MKTG has led the way in student engagement. Building on that success and informed with feedback from students and faculty, MKTG, Third Canadian Edition?or…read more

Trade Paperback

$64.38

$108.95

save 40%

Ships within 1-2 weeks

Not available in stores

The number one?selling Principles of Marketing text is back in a new edition. In use at more than 30 universities and colleges across Canada, MKTG has lead the way in student engagement. Building on that success and informed with feedback from students and faculty, MKTG2 will reach new heights for…read more

Trade Paperback

$144.95

In stock online

Not available in stores

Marketing Research is a required course for all Marketing majors in both colleges and universities. Our second Canadian edition of Marketing Research Essentials is co-authored by full-time marketing researchers, therefore offering students insider views of the latest trends and what works and what…read more

Trade Paperback

$74.34

$100.95

save 26%

Ships within 1-2 weeks

Not available in stores

Signed for today's students through the continuous feedback from students like you, MKTG 8 delivers a visually appealing, succinct print component, tear-out review cards and Enhanced CourseMate, our online digital product that includes learning aids to accommodate your busy lifestyle such as an…read more

Loose Leaf

$135.95

Out of stock online

Not available in stores

Loose Leaf

$102.95

Ships within 1-3 weeks

Not available in stores

Loose Leaf

$87.95

Out of stock online

Not available in stores

In stock online

Not available in stores

Learn Principles of Marketing YOUR Way with MKTG! MKTG?s easy-reference, paperback textbook presents course content through visually-engaging chapters as well as Chapter Review Cards that consolidate the best review material into a ready-made study tool. With the textbook or on its own, MKTG…read more

Ships within 1-2 weeks

Not available in stores

Created through a "student-tested, faculty-approved" review process with direct input from students and faculty, MKTG7 is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners at a value-based price. MKTG7 employs up-to-date, relevant examples from a wide…read more

Trade Paperback

$105.51

$125.95

save 16%

Ships within 1-3 weeks

Not available in stores

Marketing Research Essentials gives students an industry perspective to the complexities and rapid developments of the marketing research world. Coauthored by a full-time marketing research professional, this book merges real-life, insider experiences from the industry, with quantitative methods,…read more

Marketing Research

by Carl Mcdaniel|

September 15, 2015

Loose Leaf

$198.95

Out of stock online

Not available in stores

Trade Paperback

$125.95

Out of stock online

Not available in stores

" In the 12th edition of Marketing Research, McDaniel and Gates continue to share their industry experience to teach students how to make critical business decisions through the study of market research. The authors' practical, applications-based approach features real data, real people, and real…read more