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indigoBooksCarl McDaniel

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Mktg  (with Mktg Online, 1 Term (6 Months) Printed Access Card)
Paperback

|This title releases February 2, 2018

$101.95

Pre-order online

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Learn Marketing YOUR Way with MKTG! MKTG's easy-reference, paperback textbook presents course content through visually-engaging chapters as well as Chapter Review Cards that consolidate the best review material into a ready-made study tool. With the textbook or…
Marketing Research Essentials
Paperback

|August 26, 2013

$134.47 online

$144.95

save 7%

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Marketing Research is a required course for all Marketing majors in both colleges and universities. Our second Canadian edition of Marketing Research Essentials is co-authored by full-time marketing researchers, therefore offering students insider views of the…
Mktg  (with Mktg Online, 1 Term (6 Months) Printed Access Card)
Paperback

|February 7, 2017

$92.35 online

$101.95

save 9%

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Learn your Principles of Marketing Course YOUR Way with MKTG! MKTG's easy-reference, paperback textbook presents course content through visually-engaging chapters as well as Chapter Review Cards that consolidate the best review material into a ready-made study…
Mktg 9 (with Online, 1 Term (6 Months) Printed Access Card)
Paperback

|January 22, 2015

$79.04 online

$90.95

save 13%

Ships within 1-2 weeks

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Created by the continuous feedback of a "student-tested, faculty-approved" process, MKTG 9 (Print + Online) maximizes student effort and engagement by empowering them to direct their own learning, through as single, affordable course solution. MKTG 9 offers full…
Mktg 8 (with Coursemate Printed Access Card)
Paperback

|February 10, 2014

$86.21 online

$100.95

save 14%

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Signed for today's students through the continuous feedback from students like you, MKTG 8 delivers a visually appealing, succinct print component, tear-out review cards and Enhanced CourseMate, our online digital product that includes learning aids to…
Mktg 7 (with Coursemate With Career Transitions Printed Access Card)
Paperback

|February 7, 2013

$83.05 online

$94.95

save 12%

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Created through a "student-tested, faculty-approved" review process with direct input from students and faculty, MKTG7 is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners at a value-based price. MKTG7 employs…
Mktg, Including 4ltr Press Website
Paperback

|January 19, 2012

$87.88 online

$108.95

save 19%

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The number one-selling Principles of Marketing text is back in a new edition. In use at more than 30 universities and colleges across Canada, MKTG has lead the way in student engagement. Building on that success and informed with feedback from students and…
Marketing Research
Paperback

|October 24, 2014

$96.97 online

$193.95

save 50%

Ships within 1-3 weeks

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In Marketing Research, 10th Edition , authors Carl McDaniel and Roger Gates share their industry experience to teach students how to make critical business decisions through the study of market research. Designed for marketing research courses, the authors'…
Marketing Research Essentials
Paperback

|January 19, 2016

$125.95

Out of stock online

Not available in stores

" In the 12th edition of Marketing Research, McDaniel and Gates continue to share their industry experience to teach students how to make critical business decisions through the study of market research. The authors' practical, applications-based approach…