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Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives? The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick .…
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Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people…
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The four principles that can help us to overcome our brains' natural biases to make better, more informed decisions--in our lives, careers, families and organizations. In Decisive , Chip Heath and Dan Heath, the bestselling authors of Made to Stick and Switch ,…
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Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives? The primary obstacle is a conflict that’s built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller  Made to Stick…

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Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives? The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick .…

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BONUS: This edition contains an excerpt from Chip Heath and Dan Heath's Switch . Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and…

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Proven strategies for harnessing the power of social media to drive social change Many books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. But no book addresses how to harness the incredible power of social media to make a…
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From Chip and Dan Heath, the bestselling authors of Switch and Made to Stick , comes The Myth of the Garage ... and other minor surprises , a collection of the authors' best columns for Fast Company magazine. There are 16 pieces in all, plus a previously…

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Decisiones, decisiones, decisiones. Nos enfrentamos a cientos de ellas todos los días, incluso miles. Pero ¿cómo podemos saber si estamos tomando las correctas? En Decídete, Chip y Dan Heath abordan uno de los temas cruciales de nuestras vidas laborales y…

De plakfactor

by Chip Heath

|March 10, 2015

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Waarom zijn broodjeaapverhalen zo hardnekkig en vergeten we alledaagse waarheden zo gemakkelijk? Hoe maakt een krant een kop die ervoor zorgt dat we door willen lezen? En waarom onthouden we complexe verhalen wel, maar complexe feiten niet? Waarom floreren…
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Dit boek leert je om betere beslissingen te nemen en je goede beslissingen iets beslister te maken (met gepast vertrouwen in plaats van overmoed). Daarnaast zul je dankzij dit boek een betere adviseur zijn voor collega s en geliefden. Het boek gaat over de…

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Dan Heath, is an American bestselling author, and speaker. He, along with his brother Chip Heath, has co-authored three books, Switch: How to Change Things When Change Is Hard, Made to Stick: Why Some Ideas Survive and Others Die, and Decisive. He is also a…