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indigoBooksChristopher Miles


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This book critically examines the rhetoric surrounding current trends in the adoption of tropes of interactivity in marketing communication. Concepts such as viral advertising, customer-generated content, brand communities and the whole panoply of Web…

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Today’s highly industrialized and technologically controlled global food systems dominate our lives, shaping our access and attitudes towards food and deeply influencing and defining our identities. At the same time, these food systems are profoundly and…