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indigoBooksColin Shaw

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Deciding What We Watch: Taste, Decency and Media Ethics in the UK and the USA

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The recent history of broadcasting on both sides of the Atlantic, characterized by a great increase in the number of services on offer to the public, has been brought about by technological advances and economic pressures. This has inevitably affected traditional…
The Intuitive Customer: 7 Imperatives For Moving Your Customer Experience To The Next Level

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Consumers are unreasonable – but they're not stupid. We all like to think we make rational choices. But thirty years' of research has shown that what we actually do is make instinctive, 'gut' choices and then reverse engineer a set of rational criteria…
Building Great Customer Experiences
Hardcover

|September 13, 2002

$84.50

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This book is about building and delivering great customer experiences. Many companies neglect this, but the physical execution and emotional impact of customer experiences, companies and brands may ultimately determine customer satisfaction and loyalty and…
Unlocking the Hidden Customer Experience: Short Stories of Remarkable Practices That Ensure Success

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Colin Shaw’s new eBook, “Unlocking the Hidden Customer Experience: Short Stories of Remarkable Practices that Ensure Success” explores both the philosophy behind great Customer Experience and the best (and worst) real-world examples of them. As the founder and…