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indigoBooksDan Ariely


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Why do our headaches persist after we take a one-cent aspirin but disappear when we take a fifty-cent aspirin? Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup? When it comes to making decisions in our lives, we think we're making smart, rational…read more

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The New York Times bestselling author of Predictably Irrational and The Upside of Irrationality returns with a thought-provoking work that challenges our preconceptions about dishonesty and urges us to take an honest look at ourselves. Does the chance of getting caught affect how likely we are to…read more

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How can large bonuses sometimes make CEOs less productive? Why is revenge so important to us? How can confusing directions actually help us? Why is there a difference between what we think will make us happy and what really makes us happy? In his groundbreaking book, Predictably Irrational ,…read more

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"A marvelous book… thought provoking and highly entertaining." —Jerome Groopman, New York Times bestselling author of How Doctors Think "Ariely not only gives us a great read; he also makes us much wiser." —George Akerlof, 2001 Nobel Laureate in Economics "Revolutionary." — New York Times Book…read more

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Bestselling author Dan Ariely reveals fascinating new insights into motivation—showing that the subject is far more complex than we ever imagined. Every day we work hard to motivate ourselves, the people we live with, the people who work for and do business with us. In this way, much of what…read more

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New York Times bestselling author Dan Ariely teams up with legendary New Yorker cartoonist William Haefeli to present an expanded, illustrated anthology of his immensely popular Wall Street Journal advice column, "Ask Ariely." Social scientist Dan Ariely revolutionized the way we think…read more

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The New York Times bestselling author of Predictably Irrational and The Upside of Irrationality returns with thought-provoking work to challenge our preconceptions about dishonesty and urge us to take an honest look at ourselves. Does the chance of getting caught affect how likely we are to cheat?…read more

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How do we think about money? What caused bankers to lose sight of the economy? What caused individuals to take on mortgages that were not within their means? What irrational forces guided our decisions? And how can we recover from an economic crisis? In this revised and expanded edition of the New…read more

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Bestselling author Dan Ariely reveals fascinating new insights into motivation—showing that the subject is far more complex than we ever imagined. Every day we work hard to motivate ourselves, the people we live with, the people who work for and do business with us. In this way, much of what we do…read more

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Three-time New York Times bestselling author Dan Ariely presents an expanded collection of his immensely popular Wall Street Journal advice column, "Ask Ariely." Behavioral economist Dan Ariely revolutionized the way we think about ourselves, our minds, and our actions in his books Predictably…read more

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Sample chapters from Predictably Irrational and Upside of Irrationality . Predictably Irrational Why do our headaches persist after we take a one-cent aspirin but disappear when we take a fifty-cent aspirin? Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of…read more

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The provocative follow-up to the New York Times bestseller Predictably Irrational Why can large bonuses make CEOs less productive? How can confusing directions actually help us? Why is revenge so important to us? Why is there such a big difference between what we think will make us happy and what…read more