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Repeat sales are generally more profitable than new ones, so smart companies work hard to build a base of satisfied customers. This handbook uses real-world examples to give you dozens of ideas for making your customers want to come back again. “Seven Ways To Wow…read more

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Communication with customers and prospects keeps your business on the growth track. There are numerous ways to convey your company’s message beyond traditional advertising. “Tune Up Your Publicity Machine” covers the basics of public relations like how to prepare…read more

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Some of us fight change and some of us embrace it, but we all have to deal with it. This handbook covers a variety of management techniques to manage change while maximizing profits. “Change Is In The Air Everywhere” explores the many changes that affect your…read more

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The best and the brightest salespeople don’t waste a moment. Even salespeople who lack good presentation skills or some other talent can make up for it by efficiently using their time. And, on the opposite end of the scale, the salesperson who is floundering and…read more

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Bad things happen in "The Alley," a tale told by a narrator who should know--he did some of them. Or did he? Only the victims can answer that question, and they're not talking. Man's best friend offers the ultimate proof of his loyalty in "Bad Dog." The…read more

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Dave Donelson makes selling a creative act. Following his system, you’ll create new demand for your products and services, find more new customers, and develop closer, stronger relationships with your existing clients. All the basic techniques of selling are…read more

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Independent retailers face competition on every front, but Big Box stores are often the most pressing threat to their existence. This handbook identifies the weaknesses in the Big Box approach and explains how an independent retailer can exploit them by playing…read more

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To overcome objections, be an ally to your customers, not their adversary. Don’t try to prove them wrong for refusing to buy your product, create a way for them to buy it. Don’t demonstrate their ignorance, educate them so they can make better-informed decisions.…read more

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Inadequate funding causes most business failures. Good financial management will not only keep your company afloat, but enable it to grow and prosper. “Plan For Success” gives you a blueprint for a sound financial plan for your company. It’s more than just…read more

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Businesses that thrive-and the managers who run them-have one thing in common: they make their decisions based on meeting their customers' needs. They are good marketers. Dave Donelson distills the experiences of hundreds of such business owners-and his own…read more

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Approach closing opportunities with the idea that every sales call should give the customer yet another reason to do business with you—again. It’s a pro-active, pro-customer way to look at your job. When it comes time to ask for the order, it’s easy! “Fear Of…read more

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If you’re in sales, your goal is to build new demand for your products and services, find more new customers, and develop closer, stronger relationships with your existing clients. Dave Donelson’s Creative Selling System will help you do all those things and…read more