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Employee Motivation: The Dynamic Manager's Handbook On How To Manage And Motivate

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“First Things First For New Hires” explains how to orient, train, and evaluate the new employee during a standard 90-day trial period. “Making The Good Great By Training Them” shows how to training can both motivate your staff and maximize their performance. In…
Beat The Big Box: The Dynamic Manager's Handbook Of Winning The Retail Battle

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Independent retailers face competition on every front, but Big Box stores are often the most pressing threat to their existence. This handbook identifies the weaknesses in the Big Box approach and explains how an independent retailer can exploit them by playing…
Overcoming Objections: The Dynamic Manager's Handbook On How To Handle Sales Objections

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To overcome objections, be an ally to your customers, not their adversary. Don’t try to prove them wrong for refusing to buy your product, create a way for them to buy it. Don’t demonstrate their ignorance, educate them so they can make better-informed decisions.…
Promotion and Public Relations: The Dynamic Manager's Handbook Of Alternative Ways To Build Your…

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Communication with customers and prospects keeps your business on the growth track. There are numerous ways to convey your company’s message beyond traditional advertising. “Tune Up Your Publicity Machine” covers the basics of public relations like how to prepare…
Finance Your Company: The Dynamic Manager's Handbook On How To Get And Manage Cash For Growth

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Inadequate funding causes most business failures. Good financial management will not only keep your company afloat, but enable it to grow and prosper. “Plan For Success” gives you a blueprint for a sound financial plan for your company. It’s more than just…
Profit Makers: The Dynamic Manager's Handbook On How To Run A Better Business

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Some of us fight change and some of us embrace it, but we all have to deal with it. This handbook covers a variety of management techniques to manage change while maximizing profits. “Change Is In The Air Everywhere” explores the many changes that affect your…
Making Sales Appointments: The Dynamic Manager's Handbook On How To Reach Prospects

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You can’t sell someone who refuses to meet you—or can you? There are dozens of practical, legal ways to get past voice mail, charm human assistants, and persuade important people to give you a slice of their precious time so you can make a sales pitch. “Getting…
Closing The Sale: The Dynamic Manager's Handbook On How To Make Sales Happen

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Approach closing opportunities with the idea that every sales call should give the customer yet another reason to do business with you—again. It’s a pro-active, pro-customer way to look at your job. When it comes time to ask for the order, it’s easy! “Fear Of…
Sales Promotions: The Dynamic Manager's Handbook Of 23 Ad Campaigns and Sales Promotions You Can Use

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Promotions can give your company a short-term boost in sales or a long-term path for revenue growth. Each of these promotion and advertising ideas includes a description of the markets in which it works best, a step-by-step outline for executing it, and dozens of…
Five Rules Of Advertising: The Dynamic Manager's Handbook Of Small Business Advertising

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Advertising can help build your sales, but only if you follow the five rules outlined in this do-it-yourself manual for small business owners and managers. “Your Customers, Bert and Bertha” explains how to identify your best customer and build an advertising…
The Dynamic Manager's Guide To Creative Selling: How To Make More Sales And Build A Super Sales…

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Dave Donelson makes selling a creative act. Following his system, you’ll create new demand for your products and services, find more new customers, and develop closer, stronger relationships with your existing clients. All the basic techniques of selling are…
Heart Of Diamonds: a novel of scandal, love, and death in the Congo

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Corruption at the highest levels, greed in the church and brutality among warring factions make the Congo a very dangerous place for television journalist Valerie Grey. Amid the bloody violence of that country's civil war, Grey uncovers a diamond-smuggling…
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