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indigoBooksDave Donelson

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Dave Donelson makes selling a creative act. Following his system, you’ll create new demand for your products and services, find more new customers, and develop closer, stronger relationships with your existing clients. All the basic techniques of selling are…

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“Trade Show Exhibition For Fun And Profit” explains how to choose the best shows for your company, how to prepare and operate an effective exhibit or booth, and follow-up on the opportunities you’ll create by marketing at a trade show. “Getting The Most Out Of…

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Businesses that thrive-and the managers who run them-have one thing in common: they make their decisions based on meeting their customers' needs. They are good marketers. Dave Donelson distills the experiences of hundreds of such business owners-and his own…

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The retail salesperson can sell more by using creative selling methods to present product benefits, overcome objections, and close the sale, but they also face other challenges and opportunities. Determining customer needs is difficult when the customer can just…

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Promotions can give your company a short-term boost in sales or a long-term path for revenue growth. Each of these promotion and advertising ideas includes a description of the markets in which it works best, a step-by-step outline for executing it, and dozens of…

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The best and the brightest salespeople don’t waste a moment. Even salespeople who lack good presentation skills or some other talent can make up for it by efficiently using their time. And, on the opposite end of the scale, the salesperson who is floundering and…

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What would make your business more successful? Dave Donelson asked retailers, manufacturers, restaurant owners, service providers, and many others what they needed to take their companies to the next level. He also asked them to share the lessons they’ve learned…

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You can’t sell someone who refuses to meet you—or can you? There are dozens of practical, legal ways to get past voice mail, charm human assistants, and persuade important people to give you a slice of their precious time so you can make a sales pitch. “Getting…

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Repeat sales are generally more profitable than new ones, so smart companies work hard to build a base of satisfied customers. This handbook uses real-world examples to give you dozens of ideas for making your customers want to come back again. “Seven Ways To Wow…

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Some of us fight change and some of us embrace it, but we all have to deal with it. This handbook covers a variety of management techniques to manage change while maximizing profits. “Change Is In The Air Everywhere” explores the many changes that affect your…

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If you’re in sales, you want to build new demand for your products and services, find more new customers, and develop closer, stronger relationships with your existing clients. Dave Donelson's system of Creative Selling will help you do all those things and…

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Golf has so much more to offer than hushed fairways and perfectly-trimmed greens. For golfers with open and slightly-twisted minds, there are also blue gnomes that read putts, ghosts with golf tips, and witches you never, ever want to play through. These 18…