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Advertising can help build your sales, but only if you follow the five rules outlined in this do-it-yourself manual for small business owners and managers. “Your Customers, Bert and Bertha” explains how to identify your best customer and build an advertising…

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Promotions can give your company a short-term boost in sales or a long-term path for revenue growth. Each of these promotion and advertising ideas includes a description of the markets in which it works best, a step-by-step outline for executing it, and dozens of…

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The best and the brightest salespeople don’t waste a moment. Even salespeople who lack good presentation skills or some other talent can make up for it by efficiently using their time. And, on the opposite end of the scale, the salesperson who is floundering and…

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Corruption at the highest levels, greed in the church and brutality among warring factions make the Congo a very dangerous place for television journalist Valerie Grey. Amid the bloody violence of that country's civil war, Grey uncovers a diamond-smuggling…

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Businesses that thrive-and the managers who run them-have one thing in common: they make their decisions based on meeting their customers' needs. They are good marketers. Dave Donelson distills the experiences of hundreds of such business owners-and his own…

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What would make your business more successful? Dave Donelson asked retailers, manufacturers, restaurant owners, service providers, and many others what they needed to take their companies to the next level. He also asked them to share the lessons they’ve learned…

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If you’re in sales, your goal is to build new demand for your products and services, find more new customers, and develop closer, stronger relationships with your existing clients. Dave Donelson’s Creative Selling System will help you do all those things and…

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You can’t spend too much time or effort on good hiring. The alternative is managing the wrong person for the job, which is far more difficult. A good hire rewards you every day you work with them. “Five Steps to Hiring Good People – An Overview” takes you through…

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Golf has so much more to offer than hushed fairways and perfectly-trimmed greens. For golfers with open and slightly-twisted minds, there are also blue gnomes that read putts, ghosts with golf tips, and witches you never, ever want to play through. These 18…

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Family businesses confront the same problems faced by any small company—and then some. Squabbles over titles and responsibilities get confused with sibling rivalries while adapting to changing market conditions often conflicts with cherished tradition. The very…

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Approach closing opportunities with the idea that every sales call should give the customer yet another reason to do business with you—again. It’s a pro-active, pro-customer way to look at your job. When it comes time to ask for the order, it’s easy! “Fear Of…
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A puppy for Christmas! What could be better? Dan McCoy and his capable wife June find out when Santa gives them a frolicsome hairball named Elf, a Silky Terrier on the Christmas wish list of nefarious dognappers who want to steal him in a murderous scheme to win…