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Communication Excellence: How To Develop, Manage And Lead Exceptional Communications

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Perspectives on Public Relations Research
Hardcover

|December 10, 1999

$254.35 online

$280.00

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The practice and study of public relations has grown significantly within Europe over the past decade, yet as a discipline, it remains a relatively unexplored field. This volume of papers brings together contributions from some of the leading international public…
Culture and Public Relations: Links and Implications
Kobo ebook

|May 4, 2012

$58.59 online

$73.21

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Culture and Public Relations explores the impact of culture – societal and organizational – through the global lens of public relations. Structuring the volume around three themes -- culture as an environment for public relations; the culture of PR globally; and…
Experiencing Public Relations
Kobo ebook

|September 27, 2017

$42.59 online

$53.22

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Experiencing Public Relations examines the everyday experiences of PR practitioners in order to better understand how public relations is perceived by those outside and within the field. The book aims to provoke debate around the nature of public relations by…
The Global Public Relations Handbook, Revised and Expanded Edition: Theory, Research, and Practice

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Expanding on the theoretical framework for studying and practicing public relations around the world, The Global Public Relations Handbook, Revised and Expanded Edition extends the discussion in the first volume on the history, development, and current status of…
Public Relations Metrics: Research and Evaluation
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|September 11, 2009

$54.39 online

$67.88

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Responding to the increasing need in academia and the public relations profession, this volume presents the current state of knowledge in public relations measurement and evaluation. The book brings together ideas and methods that can be used throughout the…