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indigoBooksDenise Lee Yohn

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What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest

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Discover proven strategies for building powerful, world-class brands It's tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic statuses because of serendipity, an unattainable magic formula, or even the genius of a single visionary…
Fusion: How Integrating Brand And Culture Powers The World's Greatest Companies

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"This compelling book shows how to connect the image you present to the outside world with the values and norms that operate inside your world of work." --Adam Grant, New York Times bestselling author of ORIGINALS and GIVE AND TAKE "Denise Lee Yohn hit a home run…
Extraordinary Experiences: What Great Retail and Restaurant Brands Do

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Discover how brick-and-mortar brands create extraordinary experiences that keep drawing customers into their stores. How do some stores and restaurants break through the clutter; compete with bigger, online competitors; and manage to grow and thrive when so many…