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indigoBooksDr Dan Ariely


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Dan Ariely's three New York Times bestselling books on his groundbreaking behavioral economics research, Predictably Irrational , The Upside of Irrationality , and The (Honest) Truth About Dishonesty , are now available for the first time in a single volume.

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"A marvelous book… thought provoking and highly entertaining." —Jerome Groopman, New York Times bestselling author of How Doctors Think "Ariely not only gives us a great read; he also makes us much wiser." —George Akerlof, 2001 Nobel Laureate in Economics…

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Sample chapters from Predictably Irrational and Upside of Irrationality . Predictably Irrational Why do our headaches persist after we take a one-cent aspirin but disappear when we take a fifty-cent aspirin? Why do we splurge on a lavish meal but cut coupons to…

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“Dan Ariely is a genius at understanding human behavior: no economist does a better job of uncovering and explaining the hidden reasons for the weird ways we act.” — James Surowiecki, author of The Wisdom of Crowds Behavioral economist and New York Times…

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The New York Times bestselling author of Predictably Irrational and The Upside of Irrationality returns with thought-provoking work to challenge our preconceptions about dishonesty and urge us to take an honest look at ourselves. Does the chance of getting caught…

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Three-time New York Times bestselling author Dan Ariely teams up with legendary The New Yorker cartoonist William Haefeli to present an expanded, illustrated collection of his immensely popular Wall Street Journal advice column, “Ask Ariely” . Behavioral…