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indigoBooksE. W. Brody


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This book fills a void in both the professional and academic literature on the management of public relations. Using systems theory, it approaches public relations as an organizational subsystem. The author defines a functional framework for the practice of…

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Designed to meet the needs of both the public relations education and public relations practitioner communities, this comprehensive text explores the types of research most used in public relations practice. The first introductory-level volume to treat the…

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Many professionals today, in a wide variety of fields, find themselves in need of the knowledge and skills that will permit them to build and maintain a successful practice. The current economic climate, changes in the rules of competitive advertising and client…

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This volume provides a comprehensive look at the future of new media into the twenty-first century. Demographic, sociographic, technological, and media trends examined in the book suggest that tomorrow's media world will be far different than the media of today.…

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Brody examines two components of public relations practice: development of the public relations program and production of materials. He first describes a viable program as consisiting of audience analysis and selection of appropriate channels of communication.…

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This text for communications specialists marks a departure from earlier studies by approaching the subject of communication programs and crisis response holistically, concentrating on how mass communication plans, programs, and campaigns, special event and crisis…

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Communicating for Survival is a complete sourcebook to managing the necessary organizational changes in order to adapt to the new demographics and resulting labor crisis of the next decade. Designed for both practitioners and students, this practical text offers…