We found 4 results
indigoBooksFraser P. Seitel

 
You're looking at:
  1. Books
Additional Filters:

Showing 1 - 4 of 4 Results

Trade Paperback

$179.95

Ships within 1-2 weeks

Not available in stores

For courses in public relations.   Prepares Readers for Public Relations Work with an Emphasis on Ethics and Contemporary, Real-world Applications Featuring an intensely practical approach that favors reasoning, justification, and applications that work, The…read more

In stock online

Available in stores

Once just the icing on a good campaign, PR is now the lynchpin of any reputation management strategy. Little wonder, in a time when even minor gaffes can ruin the careers of politicians, celebrities, athletes and high-flying CEOs - and a single well-placed…read more

Trade Paperback

$175.50

$180.25

save 2%

Out of stock online

Not available in stores

Pairing Fraser Seitel’s unique, humorous voice with the most up-to-date case studies, interviews, news photos, and other techniques, the Practice of Public Relations is truly an “in-your-face” Public Relations textbook. The 12th edition…read more

Available for download

Not available in stores

Good public relations is no longer just icing-it's a strategic imperative more important to your competitive success than even advertising or marketing. This is true whether you're a century-old multibillion-dollar corporation or a penniless startup. In…read more