We found 3 results
indigoBooksFraser P. Seitel

 
You're looking at:
  1. Books
Additional Filters:

Showing 1 - 3 of 3 Results
Paperback

$179.95

Out of stock online

Not available in stores

For courses in public relations.   Prepares Readers for Public Relations Work with an Emphasis on Ethics and Contemporary, Real-world Applications Featuring an intensely practical approach that favors reasoning, justification, and applications that work, The…

Paperback

$175.50 online

$180.25

Out of stock online

Not available in stores

Pairing Fraser Seitel’s unique, humorous voice with the most up-to-date case studies, interviews, news photos, and other techniques, the Practice of Public Relations is truly an “in-your-face” Public Relations textbook. The 12th edition…

In stock online

Available in stores

Once just the icing on a good campaign, PR is now the lynchpin of any reputation management strategy. Little wonder, in a time when even minor gaffes can ruin the careers of politicians, celebrities, athletes and high-flying CEOs - and a single well-placed…