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indigoBooksGrahame Dowling

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Creating Corporate Reputations: Identity, Image, and Performance

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Recent research in business strategy suggests that corporate reputations are a valuable strategic asset for every company. Good reputations have been shown to help firms attain and sustain superior financial performance in their industry. This book outlines how…
The Art and Science of Marketing: Marketing for Marketing Managers

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If your organization has customers, you need to understand marketing. And to achieve the best results from your marketing requires a subtle blend of art and science. It can also benefit from recommendations for practice rather than lists of options from which to…