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indigoBooksHerman Holtz


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Hardcover

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Marketing with Seminars and Newsletters is a guide and handbook to how and when to apply information transfer techniques to the marketing of sophisticated goods and services. It outlines the marketing problems best solved through the use of newsletters and…

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THE CONSULTANT'S GUIDE TO PROPOSAL WRITING Third Edition When clients make the decision to hire you, they are putting more than money on the line. They are also putting their company's future and its reputation in your hands. That's why your success depends on…

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At last, a complete business plan guide just for independent consultants! . . . And who better to write it than North America's #1 bestselling author on consulting? Unlike most general business plan books that focus on raising capital and applying for loans,…

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Now--America's #1 marketer and consultant puts together the first complete guide to catalog sales! Starting & Building Your Catalog Sales Business Some of America's best known and most successful businesses, such as Sears, Spiegel, L.L. Bean, and Lands' End,…

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No matter what your field of expertise, this book will help you win clients through a variety of practical, proven techniques you’ll find only here. Packed with real-world, effective business-driving tactics–as well as up-to-the-minute advice on…

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This is a complete guide to finding, negotiating, contracting, and working with consultants and service contractors. It includes essential information on needs analysis and step-by-step instructions for preparing the solicitation package. Drawing on his many…

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This guide shows how to develop sales and promotional pieces in-house, when the cost of producing outside may be prohibitive. The author discusses several types of copy writing, explaining the role of each type, and includes instructive exercises. Coverage…