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Hardcover

|December 28, 2014

$52.06 online

$58.50

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Each year, The Marketing Society, an international senior marketing network based in the UK, holds its Excellence Awards. This book presents 34 case studies of recent winning campaigns in twelve categories (2011-2014) from companies including McDonalds,…

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Marketing is all about ideas. And Marketing Excellence is about good ideas made great. The companies it features have been selected because they are winners – both literally and commercially. Literally in that they have received Marketing Society…