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Kobo Edition (eBook)

$60.81

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First Published in 1999. Routledge is an imprint of Taylor & Francis, an informa company.read more

Hardcover

$344.00

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Global Marketing provides students with a truly international treatment of the key principles that every marketing manager should grasp. International markets present different challenges that require a marketer to think strategically and apply tools and techniques creatively in order to respond…read more

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Business education is a critical ingredient in establishing a viable middle class of managers in transitioning and developing economies. Compiled in association with the Center for International Business Education and Research, this comprehensive examination of business and management education,…read more

Trade Paperback

$198.23

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Service Franchising succinctly extracts from observations about international franchising from both the scholarly and trade literature. The work adds insights gleaned through extensive research and the experiences of the author. As a result, the book advances the body of knowledge on international…read more

Trade Paperback

$168.69

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Global Marketing provides students with a truly international treatment of the key principles that every marketing manager should grasp. International markets present different challenges that require a marketer to think strategically and apply tools and techniques creatively in order to respond…read more

Trade Paperback

$66.50

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First Published in 1999. Routledge is an imprint of Taylor & Francis, an informa company.read more

Kobo Edition (eBook)

$107.79

$126.81

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Franchising now represents more than 10% of the US economy and 50% of US retail sales, and this winning business model is now showing exceptional promise outside the US as well. Both franchisors and franchisees are beginning to discover immense opportunities to extend operations or build new…read more

Hardcover

$198.23

In stock online

Not available in stores

Service Franchising succinctly extracts from observations about international franchising from both the scholarly and trade literature. The work adds insights gleaned through extensive research and the experiences of the author. As a result, the book advances the body of knowledge on international…read more