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indigoBooksJim Afremow


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Even amongst the most elite performers, certain athletes stand out as a cut above the rest, able to outperform in clutch, game-deciding moments. These athletes prove that raw athletic ability doesn't necessarily translate to a superior on-field experience-it's the mental game that matters most.…read more

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Even among the most elite performers, certain athletes stand out as a cut above the rest, able to outperform in clutch, game-deciding moments. These athletes prove that raw athletic ability doesn't necessarily translate to a superior on-field experience its the mental game that matters most.…read more

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Your ultimate guide to overcoming losses and injuries and achieving greatness-on and off the field. Leading sports psychologist Jim Afremow, author of The Champion's Mind , knows what makes good athletes great, especially when they come back to win after facing devastating injuries, tough…read more

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Even among the most elite performers, certain athletes stand out as a cut above the rest, able to outperform in clutch, game-deciding moments. These athletes prove that raw athletic ability doesn't necessarily translate to a superior on-field experience--it's the mental game that matters most.…read more

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Your ultimate guide to overcoming losses and injuries and achieving greatness--on and off the field. Leading sports psychologist Jim Afremow, author of The Champion's Mind, knows what makes good athletes great, especially when they come back to win after facing devastating injuries, tough…read more