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Invisible Influence: The Hidden Forces that Shape Behavior
Audio Book (CD)

|June 14, 2016

$28.84 online


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The New York Times bestselling author of Contagious explores the subtle, secret influences that affect the decisions we make—from what we buy, to the careers we choose, to what we eat—in this fascinating and groundbreaking work. If you’re like…
Contagious: Why Things Catch On
Audio Book (CD)

|March 5, 2013

$31.90 online


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Why do certain products and ideas go viral? Dynamic young Wharton professor Jonah Berger draws on his research to explain the six steps that make products or ideas contagious. Why do some products get more word of mouth than others? Why does some online content…