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Negative Political Advertising: Coming Of Age
Hardcover

|April 1, 1991

$150.80 online

$161.00

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This volume provides a unique synthesis of the relevant literature from academic studies in the fields of political science, marketing, advertising, speech communication, telecommunication, and public relations combined with the practical wisdom of professional…
Strategic Political Communication: Rethinking Social Influence, Persuasion, and Propaganda

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To become a successful political communicator (and a savvy political consumer), it is essential to know the elements of social influence, what works, and why. Strategic Political Communication provides an introduction to persuasion, social influence, and…
News Narratives and News Framing: Constructing Political Reality

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News Narratives and News Framing is a revealing look at how the media's construction of news affects our political, economic, and social realities. In this introduction to the theory behind news framing, Karen Johnson-Cartee pulls together elements from…
Inside Political Campaigns: Theory And Practice
Hardcover

|April 1, 1997

$176.47 online

$204.50

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As Dan Nimmo notes in his introduction, Inside Political Campaigns "endeavors to trace the sources of professional campaign wizardry by encapsulating the theories and concepts that practitioners and scholars alike claim to guide and rationalize consultants'…