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indigoBooksKevin Lane Keller

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Strategic Brand Management
Hardcover

|August 10, 2012

$191.00

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Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and…
Framework For Marketing Management
Paperback

|January 16, 2015

$233.92

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For graduate and undergraduate courses in marketing management.   A Succinct Guide to 21st Century Marketing Management Framework for Marketing Management is a concise, streamlined version of Kotler and Keller’s fifteenth edition of Marketing…
Marketing Management, Fourteenth Canadian Edition

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Marketing Management 14e  is the #1 selling marketing management textbook worldwide and it consistently delivers on its brand promise: to be the first to reflect changes in marketing theory and practice.
Marketing Management, Student Value Edition
Loose Leaf

|May 28, 2015

$108.00 online

$120.00

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Mymarketinglab With Pearson Etext -- Access Card -- For Marketing Management

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MyMarketingLab is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a…
Marketing Management Plus Mymarketinglab With Pearson Etext -- Access Card Package

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NOTE: Before purchasing, check with your instructor to ensure you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, and registrations are not transferable. To register for and use Pearson's MyLab…
Marketing Management Plus 2014 Mymarketinglab With Pearson Etext -- Access Card Package

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ALERT:  Before you purchase, check with your instructor or review your course syllabus to ensure that you  select the correct ISBN . Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for…
Marketing Management, Student Value Edition Plus Mymarketinglab With Pearson Etext -- Access Card…

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Marketing Management
Hardcover

|February 8, 2011

$151.55 online

$193.05

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Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.   Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in…
Framework for Marketing Management
Paperback

|February 21, 2011

$158.75 online

$180.10

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Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but the want the flexibility to add outside cases,…