We found 19 results
indigoBooksMalcolm McDonald


Showing 1 - 12 of 19 Results

In stock online

Not available in stores

A fully revised and updated 8th edition of the highly renowned international bestseller The 8th edition of this highly acclaimed bestseller is thoroughly revised with every chapter having been updated with special attention to the latest developments in…
Kobo ebook

$103.61

Available for download

Not available in stores

Marketing Planning for Services is the answer to the challenge of creating marketing plans that produce significantly improved bottom-line results. It is written in a pragmatic, action-orientated style and each chapter has examples of marketing planning in…
Paperback

$70.47 online

$72.00

Ships within 1-3 weeks

Not available in stores

Marketing Plans for Services, Third Edition is written in a pragmatic, action-orientated style and each chapter has examples of marketing planning in practice. The authors highlight key misunderstandings about marketing and the nature of services and relationship…

Available for download

Not available in stores

Now in its 7 th edition, Marketing Plans is a highly renowned international bestseller. The book has been thoroughly revised, and every chapter has been carefully updated with special attention to the latest developments in marketing. To accomplish this,…
Kobo ebook

$40.39 online

$52.43

save 22%

Available for download

Not available in stores

This second edition of Marketing Accountability, now called Marketing Value Metrics, introduces and guides readers through a metrics model developed at the renowned Cranfield School of Management that not only shows how marketing systematically contributes to…

MBA Marketing

by Malcolm Mcdonald

|December 25, 2013

Paperback

$88.00

Out of stock online

Not available in stores

This book covers all of the core topics in marketing and is written and designed specifically for the needs of MBA students. Assuming no prior knowledge, this text covers the basics before quickly moving on to explore more advanced issues and concepts. It is…
Paperback

$33.82 online

$38.00

save 11%

Ships within 1-2 weeks

Not available in stores

An imaginative, witty, original but deadly serious introduction to all the concepts you need in marketing today. Successful executives know that marketing as a process and an orientation is a necessity for understanding where a company needs to go and how to get…

Available for download

Not available in stores

What is 'the marketing mix'? Is marketing a concept, function or process? How do you construct a good SWOT analysis? What are the strategic marketing benefits of key account management? The Complete Marketer is a solid introduction to the marketing discipline,…

Ships within 1-3 weeks

Not available in stores

"This book is crammed with distilled, practical wisdom for key account managers and their directors. Organizations claiming to practise key account management should equip everyone involved with a copy, so they really understand what they are supposed to be…
Paperback

$40.74 online

$41.90

In stock online

Not available in stores

First published in 1995. Routledge is an imprint of Taylor & Francis, an informa company.

Key Account Plans

by Lynette Ryals

|October 29, 2015

Hardcover

$223.07 online

$259.88

Out of stock online

Not available in stores

To manage key accounts profitably you need strategic planning that works. This book is the definitive guide to achieving this based on the unmatched practical and research experience of Ryals and McDonald. Key Account Management is proven to deliver substantial…
Kobo ebook

$68.18

Available for download

Not available in stores

This is the third edition of one of world's most respected and successful books on branding. Written by an internationally acclaimed branding expert and author of From Brand Vision to Brand Evaluation , it has been comprehensively revised and updated with a raft…