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Persuading On Paper
Mass Market Paperback

|September 1, 2000

$25.95

In stock online

Not available in stores

Inspired! How To Be More Original, Insightful And Productive In Your Work

In stock online

Not available in stores

What's wrong with you is what's right with you. To get more done, slow down and sleep more. When you don't know something, believe what feels like a guess. These are just a few of the eye-opening, empowering concepts in Inspired! How to Be More Original,…
6 Steps To Free Publicity 3rd Ed
Paperback

|October 14, 2008

$18.95

Ships within 1-3 weeks

Not available in stores

Want the world to know who you are, what your company offers, or the urgency of your cause? With the popularity of the Internet, it's never been easier for an ordinary Jane or Joe to use publicity to spread the word. Whether you want to attract new business,…
Beginner's Guide to Information Marketing: Your First Kindle Ebook

Available for download

Not available in stores

Do you have a published book you want to convert for sale on Kindle or ideas for a series of Kindle originals? This Kindle publishing guide for serious writers tells you everything you need to know. Whether you write fiction or nonfiction, discover all the angles…
Meatier Marketing Copy: Insights on Copywriting That Generates Leads and Sparks Sales

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Unleash the Power of Words to Sell It's easier to attract potential customers and persuade them to buy when you understand your audience and respect the nuances of language. Discover how to select tone, details, imagery, numbers, facts, verb tenses,…
Beginner's Guide to Information Marketing: Your First PDF Report

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Not available in stores

Learn How to Create Your First PDF Report, Step by Step Wishing you could wake up having orders in your email inbox and the freedom to take longer vacations because you had a second source of income? Learn step by step how to make this happen. Doing anything new…
The Marketing Attitude: Insights That Help You Build a Worthy Business

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Happily Create Customers for Keeps If marketing is the art of creating a customer, sustainable marketing creates customers who want to stick around and who match the values and approach of the business owner or organization. Discover the rarely discussed…
Publicity Tactics: Insights on Creating Lucrative Media Buzz

Available for download

Not available in stores

Get Noticed, Grow Your Brand, Gain Market Share It's hard to beat the impact of appearing on radio or TV, in newspapers and magazines-or on a popular podcast or blog. Discover how to skyrocket your credibility and visibility and boost your sales from…
Advanced Guide to Information Marketing: Multiply Your Profits by Repurposing Content

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Multiply your information publishing profits by repurposing your content and adding creative offers. Earn more from your expertise and your content. Discover profitable new ways to present what you know or have sitting in your file cabinets. Shape-shift your…
The Renaming Handbook: How to Wisely Change Your Company Name, Organizational Name or Product Name

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It's renaming time - or is it? Determine whether or not your reasons for a name change are valid. Learn who to involve in renaming and why. If you want to emphasize continuity with your new name, discover nine techniques for tweaking your former name…
The Sound Bite Workbook: How to Generate Snappy Tag Lines, Scintillating Interview Quotes…

Available for download

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In the news business and politics, they’re called sound bites. In advertising, they’re called slogans or tag lines, depending on their placement and use. For movies, they’re called log lines. On books, they’re titles or subtitles. For people, they’re monikers.…
Marketing to Introverts: How to Attract and Keep the Reserved 50 Percent as Customers

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Increase your understanding of psychological diversity and its impact in business. If you’re in business and love hanging out with other people as much as you can, it’s essential to recognize that not all customers think and feel as you do. Some 25 to 50 percent…