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indigoBooksMark Jeffery

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Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know

|February 8, 2010

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NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETING ASSOCIATION How organizations can deliver significant performance gains through strategic investment in marketing In the new era of tight marketing budgets, no organization can continue to spend on…
Quatre Montagnes à Gravir Avant de Mourir

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Il y a plusieurs listes de choses à faire avant de mourir. C'est un concept à la mode depuis le film "Sans plus attendre", qui raconte l’histoire de deux hommes qui n’ont plus que six mois à vivre et comment ils ont…
Four Mountains to Climb Before you Die: A journey from law to grace

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These four mountains of the Bible represent the transition from the mountain of Law to the mountain of Grace. In between are the Mount of Olives and Golgotha. This books graphically portrays the difference between living a life based on Law and a life in the…