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|This title releases August 28, 2018

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Understand mobile marketing fast, without cutting corners An understanding of mobile marketing is essential for anyone who wants to reach the growing market of on-the-go consumers. In this short, accessible book, Nick Smith shares a lifetime of hard-earned wisdom…

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Understand digital marketing fast, without cutting corners An understanding of digital marketing is essential for anyone who wants to reach the growing online and mobile market for products and services. In this short, accessible book, Nick Smith shares a…

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What are the key skills needed to be a successful coach, mentor or supervisor? How can personal development be effectively facilitated? The fields of coaching, mentoring and consultancy are going through a phase of professionalization, with the establishment of…

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Political, popular and academic debates have swirled around the notion of citizen as a consumer of public services, with public service reform increasingly geared towards a consumer society. This innovative book draws on original research with those people in the…
Paperback

|This title releases August 28, 2018

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$9.99

save 9%

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In today's working environment, which is changing faster than ever, e-commerce is more than a buzzword. It is a vital skill to help you survive and get ahead in your career. Digital marketing consultant Nick Smith has been there and done it, and in this short,…

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Sunday: Understand what social media marketing is, its purpose, benefits and potential pitfalls Monday: Gain insight with cases studies of companies that have achieved positive results from social media Tuesday: Get started with key strategies and tactics and…

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Sunday: Understand the functions of the major search engines and what SEO and Search Marketing are and what they do Monday: Learn about your competition and target audience, and organize your website's structure Tuesday: Discover the importance of keywords, and…

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How do organizations manage social media effectively? Every organization wants to implement social media, but it is difficult to create processes and mange employees to make this happen. Most social media books focus on strategies for communicating with…

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Each year more than 4 million hunters pursue waterfowl species in North America alone. This basic outdoor reference for hunters covers bird identification and actual hunting strategies for 27 major species of puddle ducks, diving ducks, and geese. The author also…

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Health ministries around the world face a new challenge: to assess the risks and respond to the opportunities of the increasing openness in health services under the World Trade Organization's (WTO) General Agreement on Trade in Services (GATS).…

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SEO and Search Marketing In A Week is a simple and straightforward guide to mastering the basics, giving you everything you really need to know in just seven short chapters. From stripping away the mystique from SEO and SEM, to uncovering the meaning of jargon…
Kobo ebook

|March 24, 2014

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In this follow up to I Was Wrong: The Meanings of Apologies, Nick Smith expands his ambitious theories of categorical apologies to civil and criminal law. After rejecting court-ordered apologies as unjustifiable humiliation, this book explains that penitentiaries…