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Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture—full of fresh observations and important lessons from the cutting edge of retail such as Internet…
Paperback

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$18.99

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The author of the hugely successful Why We Buy and The Call of the Mall , reports on the growing importance of women in everybody’s marketplace—what makes a package, product, space, or service "female friendly." Underhill offers a tour of the…

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The author of the international bestseller Why We Buy —praised by The New York Times as “a book that gives this underrated skill the respect it deserves”—now takes us to the mall, a place every American has experienced and has an opinion…
Audio Book (CD)

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$45.50

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Revolutionary retail guru Paco Underhill is back with a revised edition of his classic witty bestselling book on our ever-evolving consumer culture- full of fresh observations and important lessons from the cutting edge of retail. New material includes: The…

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Revolutionary retail guru Paco Underhill is back with a revised edition of his classic witty bestselling book on our ever-evolving consumer culture- full of fresh observations and important lessons from the cutting edge of retail. New material includes: The…

Ships within 3-5 weeks

Not available in stores

Paco Underhill reports on the growing importance of women in the marketplace—what makes a package, product, or service "female-friendly." He offers a tour of the world’s marketplace, with shrewd observations and practical applications to help everybody adapt to…
Kobo ebook

$25.29 online

$32.74

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Named by Newsweek magazine to its list of "Fifty Books for Our Time." For sixteen years William Whyte walked the streets of New York and other major cities. With a group of young observers, camera and notebook in hand, he conducted pioneering studies of street…
Audio Book (CD)

$30.24 online

$38.95

save 22%

Ships within 3-5 weeks

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Paco Underhill reports on the growing importance of women in the marketplace—what makes a package, product, or service "female-friendly." He offers a tour of the world’s marketplace, with shrewd observations and practical applications to help everybody adapt to…

Available for download

Not available in stores

How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surface, so deep within our…