We found 3 results
indigoPaul F. Lazarsfeld

Sort By:

Sorted By: Top Matches
Filtered By:
Books
1 - 3 of 3 Results
Top Matches

In stock online

Not available in stores

In stock online

Not available in stores

Out of stock online

Not available in stores

First published in 1955, Personal Influence reports the results of a pioneering study conducted in Decatur, Illinois, validating Paul Lazarsfeld's serendipitous discovery that messages from the media may be further mediated by informal "opinion leaders" who…