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indigoBooksPete Barry


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How do you write a great ad? Go straight to the basics: work out what you want to say, to whom you are saying it, and how you want to say it. Offering advice on everything from writing copy and choosing a typeface to how agencies work and the different strategies…read more

The Advertising Concept Book

by Pete Barry

|This title releases September 27, 2016

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In creative advertising, no amount of glossy presentation will improve a bad idea. That’s why this book is dedicated to the first and most important lesson: concept. Structured to provide both a complete course on advertising and a quick reference on…read more

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How do you write a great ad? Pete Barry, who worked at Ogilvy London and now teaches in New York, goes straight to the basics: work out what you want to say, who you are saying it to, and how you want to say it. No amount of glossy presentation will make a…read more

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Every day we all experience different situations. regarding work, play & our social lives. This book is based on my experiences with everyday life. I like to people watch & this has brought out much of my inspiration to write this book. I create poetry for people…read more

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