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Increased competition in the global marketplace has created enormous pressure on system implementation, particularly in the field of marketing. Systems Thinking and Process Dynamics for Marketing Systems: Technologies and Applications for Decision Management…

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Reviews theories of competition and existing literature, and examines the attributes of market competition and strategies adhered to by firms in the global marketplace. Provides an in-depth analysis of a broad spectrum of important topics on competitive…

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For far too long, disadvantaged students in urban environments have believed the fallacy that academic success is unattainable. Why? The unfortunate answer is that too many urban school systems preemptively declare underperforming students to be failures, a…

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This book provides an introduction to the concept of entrepreneurship and entrepreneurial business management. It covers many elements of the entrepreneurial management discipline including choosing a business, organizing, financing, marketing, developing an…

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Most firms that are new and at the grassroots of the market have started to redefine key aspects of their marketing mix and by innovation and customer driven technology solutions have grown stronger to sustain the market competition. Thus, firms observe shrinking…

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The emergence of transnational social movements as major actors in international politics - as witnessed in Seattle in 1999 and elsewhere - has sent shockwaves through the international system. Many questions have arisen about the legitimacy, coherence and…

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Sustainable Growth in Global Markets provides a comprehensive introduction to the concept of market and business management outside the domestic market. The book focuses upon the ability to do business in international markets, examining the significance of…

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This text is the first of its kind to bring together both the thermomechanics and mathematical analysis of Reiner-Rivlin fluids and fluids of grades 2 and 3 in a single book. Each part of the book can be considered as being self-contained. The first part of the…

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The social media and spread of communication through various social networks form the communication grapevine. This is an emerging informal channel of business communication and a critical element in building the posture of a firm in a competitive marketplace.…

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Letters to Aries is a collection of pieces written as an ode to both the rash but ravishing ram of the Zodiac and the legendary god of war (Ares). It ties together experiences from a three month period to characterize love and heartbreak in a series of works that…

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With increasing use of polymers in sophisticated industrial applications, it is essential that mechanical engineers have a solid understanding of these compounds. This text provides a thorough introduction to polymers from a mechanical engineering perspective,…