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Communication Excellence: How To Develop, Manage And Lead Exceptional Communications

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Public Relations, Values and Cultural Identity
Kobo ebook

|April 13, 2015

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As organisations seek legitimacy in a fast-moving, interconnected and changing world, how do public relations help them to manage their identity, responsibilities and impact on society? In a more interactive society, organisations need to align their actions with…
Corporate Social Irresponsibility
Kobo ebook

|November 29, 2012

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Corporate social responsibility (CSR) has become an increasingly heated topic since the 1980s. But there are severe limitations with the concept of CSR and the effectiveness of CSR practices. Addressing such limitations, this volume proposes that the concept of…
Communicating Corporate Social Responsibility
Kobo ebook

|February 7, 2014

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This book offers a groundbreaking collection of chapters in the emerging field of Corporate Social Responsibility (CSR) Communication. After outlining a theoretical framework, the themed sections cover: (1) Communication in CSR: The Communicative Role, Strategy…
Communication Ethics in a Connected World
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|July 31, 2015

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What are the main ethical challenges for strategic communication and public relations professionals today? How can researchers help in understanding and dealing with these challenges in a complex and interconnected world? This book offers some answers to these…