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indigoBooksRick Barrera


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Without the internal application of standards of prudence in bank management, regulatory restraints will always be inadequate. A complete theory of prudence is developed in these pages, covering decision mechanisms and banking culture, using numerous specific examples of actual bank imprudence.…read more

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The Wall Street Journal and BusinessWeek bestseller-fully revised and updated The old cliché is that smart companies underpromise and overdeliver. But in today's crowded market, underpromising is a ticket to oblivion. Companies like American Girl, Best Buy, and Apple came out of nowhere to…read more

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Designed to help you attain exceptional levels of success in today's new sales environment. Shows why a quantum shift in the current marketplace requires a fresh way of selling--by eliminating tension in the sales process and using relationship tactics instead of pressure. Explains the procedure…read more