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Management of Corporate Communication: From Interpersonal Contacts To External Affairs

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Whereas many organizational communication texts address internal communication processes, few consider the efforts that companies expend to communicate with external stakeholders. Likewise, many texts that concentrate on public relations or advertising consider…
Human Communication Theory and Research: Concepts, Contexts, And Challenges

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Human Communication Theory and Research introduces students to the growing body of theory and research in communication, demonstrating the integration between the communication efforts of interpersonal, organizational, and mediated settings. This second edition…
Today's Public Relations: An Introduction
Paperback

|October 19, 2005

$210.73 online

$218.95

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Today's Public Relations: An Introduction is a comprehensive text that features all aspects of public relations with specific sensitivity to the message strategies that challenge practitioners to be successful, yet ethical. In this book, authors Robert L. Heath…
Social Media And Public Relations: Fake Friends And Powerful Publics

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Social media is having a profound, but not yet fully understood impact on public relations. In the 24/7 world of perpetually connected publics, will public relations function as a dark art that spins (or tweets) self-interested variations of the truth for…
The SAGE Handbook of Public Relations
Kobo ebook

|July 27, 2010

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$43.96

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Reflecting advances in theory, research, and application in the discipline since the publication of the Handbook of Public Relations in 2001, this new volume is global in scope and unmatched in its coverage of both academic research and professional best…
Strategic Issues Management: Organizations and Public Policy Challenges
Kobo ebook

|September 23, 2008

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Strategic Issues Management explores the strategic planning options that organizations can employ to address crucial public policy issues, engage in collaborative decision making, get the organization's "house" in order, engage in tough defense and smart offense,…
Rhetorical and Critical Approaches to Public Relations II
Kobo ebook

|March 4, 2009

$73.49 online

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This volume illustrates the application of rhetorical theory and critical perspectives to explain public relations practices. It provides a systematic and coherent statement of the crucial guidelines and philosophical underpinnings of public relations. Rhetorical…
Handbook of Risk and Crisis Communication
Kobo ebook

|September 28, 2010

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The Handbook of Risk and Crisis Communication explores the scope and purpose of risk, and its counterpart, crisis, to facilitate the understanding of these issues from conceptual and strategic perspectives. Recognizing that risk is a central feature of our daily…
Responding to Crisis: A Rhetorical Approach to Crisis Communication
Kobo ebook

|December 8, 2003

$63.89 online

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In recent years, researchers and practitioners have explored the nature, theory, and best practices that are required for effective and ethical crisis preparation and response. The consequences of being unprepared to respond quickly, appropriately, and ethically…