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indigoBooksRobert W. Bly


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The classic guide to copywriting, now in an entirely updated third edition This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand…

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Packed with income-generating ideas about creating a variety of saleable written works, this guide includes information for researching and writing effective, instructional materials and calling upon a variety of publishing channels, including magazines,…

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Bob Bly is not the best-known entrepreneur in the world, and he is not the richest. But the 65,000 subscribers to his online newsletter The Direct Response Letter turn to Bob weekly for advice and inspiration on how to achieve success professionally, financially,…

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Written for people who are old enough to know who they are, what they want, and what skills they are best at, this guide shows exactly how to build a successful and profitable business. Older people are among the world's most successful entrepreneurs with a…

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The ultimate word book for aspiring intellectuals! The most compendious collection of words for aspiring scholars, this book helps you hold your own in intellectual discourse. Featuring 2,400 sophisticated, obscure, and obtuse terms, each page provides you with…

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From an interoffice memo to a fifty-page proposal, this is the definitive guide to business writing. Anyone who has ever had to write any business document will find "The Elements of Business Writing" the single most effective tool for producing clear, concise,…

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The essential guide to writing clear, concise proposals, reports, manuals, letters, memos, and other documents in every technical field.   Includes a section with examples and text that address the specialized writing problems of systems analysts…

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If you sell any kind of service, whether professional, personal, or technical, this book will give you the information you need to bring in large numbers of sales at the fees you want.

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As a child, when Robert Bly skinned his knee, his mother would always remind him to count his blessings because the injury could be worse. At the time, he found it irritating, but as an adult, he has realized the wisdom of her approach. Moreover, he has learned…

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Deliver Big-Picture Marketing Plans for Pennies on the Dollar Successful marketing expert and copywriter Robert W. Bly cuts through the clutter of short-lived marketing techniques and trendy gimmicks to reveal the critical steps you need to cross over from…

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As a child, when Robert Bly skinned his knee, his mother would always remind him to count his blessings because the injury could be worse. At the time, he found it irritating, but as an adult, he has realized the wisdom of her approach. Moreover, he has learned…

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$15.99

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Proven techniques that maximize media exposure for your business A seasoned PR pro shows you how to get people talking When it comes to public relations, nothing beats good word of mouth. Want to get customers talking? This friendly guide combines the best…