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indigoBooksRobert W. Bly


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The classic guide to copywriting, now in an entirely updated third edition This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand…read more

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Deliver Big-Picture Marketing Plans for Pennies on the Dollar Successful marketing expert and copywriter Robert W. Bly cuts through the clutter of short-lived marketing techniques and trendy gimmicks to reveal the critical steps you need to cross over from…read more

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This expanded edition goes beyond advice on making a living as a business writer to include the more creative forms of writing. There are new chapters on writing and selling poems, short stories, novels, and essays, plus a new section on cartooning. Existing…read more

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As a child, when Robert Bly skinned his knee, his mother would always remind him to count his blessings because the injury could be worse. At the time, he found it irritating, but as an adult, he has realized the wisdom of her approach. Moreover, he has learned…read more

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While many freelance writers struggle to earn a living wage, Bob Bly has proven year after year that it's not only possible to earn far more, it's possible to to transform words into a $100,000 a year freelancing business.read more

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The definitive guide to becoming a successful freelance writer, now in an updated and expanded third edition Secrets of a Freelance Writer has long been the authoritative guide to making big money as a commercial freelance writer. In this new edition, you'll…read more

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If you sell any kind of service, whether professional, personal, or technical, this book will give you the information you need to bring in large numbers of sales at the fees you want.read more

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Written for people who are old enough to know who they are, what they want, and what skills they are best at, this guide shows exactly how to build a successful and profitable business. Older people are among the world's most successful entrepreneurs with a…read more

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From an interoffice memo to a fifty-page proposal, this is the definitive guide to business writing. Anyone who has ever had to write any business document will find "The Elements of Business Writing" the single most effective tool for producing clear, concise,…read more

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Packed with income-generating ideas about creating a variety of saleable written works, this guide includes information for researching and writing effective, instructional materials and calling upon a variety of publishing channels, including magazines,…read more

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Take a trip into the unknown with this collection of mind-expanding science fiction stories in the spirit of Ray Bradbury and The Twilight Zone. "Freak Show of the Gods" presents 33 encounters with the bizarre that uncover unsettling strangeness in the midst of…read more

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Bob Bly is not the best-known entrepreneur in the world, and he is not the richest. But the 65,000 subscribers to his online newsletter The Direct Response Letter turn to Bob weekly for advice and inspiration on how to achieve success professionally, financially,…read more