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indigoBooksRobyn Waters

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The Trendmaster's Guide: Get a Jump on What Your Customer Wants Next

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According to Robyn Waters, it’s a myth that trends can only be spotted early by überhip Bohemian types who are ever so much cooler than everyone else. She ought to know. As Target’s former VP of Trend, Design, and Product Development, Waters helped a dowdy…
The Hummer and the Mini: Navigating the Contradictions of the New Trend Landscape

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From the former trendmaster of Target—how the power of contradictory trends can help reframe your business strategy Contradictions are everywhere! These days we wear Old Navy with new Gucci, Hanes T-shirts with Armani suits, couture Chanel with vintage denim.…