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The End Of Marketing As We Know It
Paperback

|November 7, 2000

$19.29 online

$19.99

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Marketing today doesn't work. Or so says the "Aya Cola," Sergio Zyman, former marketing czar of Coca-Cola and quite possibly the most famous marketing gadfly in the world. Brilliant, irascible, unconventional, Zyman is best known for reinventing the Coca-Cola…
Building Brandwidth: Erfolgreiche Markenstrategien im Netz
Paperback | German

|November 20, 2013

$92.92 online

$103.95

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Jump Start Your Marketing Brain: Scientific Advice And Practical Ideas

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This is a powerful new approach to marketing that will multiply the impact of every dollar invested. Comprehensive research by Doug Hall details marketing initiatives that will deliver sustained success. What makes this book's teaching more reliable and…