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indigoBooksSmith, Ronald D

 
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While veterinary medicine has always valued the concepts and methods of epidemiology, they are virtually inseparable in today's clinical practice. With access to an ever-expanding number of journals, as well as countless Internet sources, more and more…

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This innovative and popular text provides a clear pathway to understanding public relations campaigns and other types of strategic communication. Implementing the pragmatic, in-depth approach of the previous editions, author Ronald D. Smith presents a…