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indigoBooksTerry Hannington

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How to Measure and Manage Your Corporate Reputation
Kobo ebook

|April 29, 2016

$133.19 online

$166.47

save 19%

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The issue of brand has overshadowed that of reputation. It has been fashionable to re-brand, spend a lot of money on advertising and hope that you can leave your negative baggage behind. This strategy doesn't always work, witness Monday or Consignia, both victims…