We found 3 results
indigoBooksTom Doctoroff


Showing 1 - 3 of 3 Results
Hardcover

$29.08 online

$31.50

save 7%

In stock online

Available in stores

In a cultural climate saturated by technology, marketing professionals have focused their energies on creating newer and more digital methods of advertising their brands, with the fear that if they don't embrace "Big Data," they will fade into obscurity. But Tom…
Paperback

$16.59 online

$18.50

save 10%

In stock online

Available in stores

Today, most Americans take for granted that China will be the next global superpower. But despite the nation's growing influence, the average Chinese person is still a mystery to most of us-or, at best, a baffling set of seeming contradictions. Here, Tom…

Available for download

Not available in stores

This book cracks the supposedly indecipherable code of marketing to the New Chinese Consumer--all 1.3 billion of them. It distills what Tom Doctoroff has learned over the past eleven years in Greater China with JWT, one of the region's largest advertising…