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Paperback

|This title releases April 7, 2018

$78.03 online

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This exciting third edition of the highly successful Fashion Marketing features all-new content, covering every aspect of the world of fashion marketing from the global supply chain to sustainability. The twelve new chapters from fashion marketing thought leaders…
Paperback

|This title releases January 1, 2018

$80.55 online

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Strategic Marketing Planning is an evolution from Wilson and Gilligan¿s classic textbook Strategic Marketing Management for students or courses that are covering marketing strategy, but without the implementation or control aspects. Like its predecessor, its…
Hardcover

|This title releases January 1, 2018

$286.60 online

$301.00

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Strategic Marketing Planning is an evolution from Wilson and Gilligan¿s classic textbook Strategic Marketing Management for students or courses that are covering marketing strategy, but without the implementation or control aspects. Like its predecessor, its…
Paperback

|This title releases April 12, 2018

$105.75 online

$117.50

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Where are we now? Where do we want to be? How do we get there? Which way is best? And how can we ensure arrival? Strategic Marketing Management earned its place as a classic textbook by building marketing strategy around a few simple questions. This immediately…
Paperback

|December 18, 2013

$113.66 online

$123.20

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Supply Chain Strategies  demonstrates how organizations must take strategic decisions in order to manage their supply chains to sustain competitiveness in the global economy. Whereas many textbooks on supply chain management focus on purchasing and…

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The regulatory framework for financial reporting, auditing and governance has changed radically in recent years, as a result of problems identified from the Enron scandal and more recently from the drive to implement global standards. In a key regulatory change,…
Kobo ebook

|January 10, 2014

$89.59 online

$111.91

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Supply Chain Strategies demonstrates how organizations must take strategic decisions in order to manage their supply chains to sustain competitiveness in the global economy. Whereas many textbooks on supply chain management focus on purchasing and operations,…
Kobo ebook

|October 12, 2012

$42.59 online

$53.22

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'Fashion Marketing' is a book of key chapter contributions from renowned academics and practitioners that addresses many of the contemporary issues facing one of the world's largest and most global of industries. With international contributions from the UK, USA…
Kobo ebook

|February 7, 2007

$61.79 online

$77.20

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A collection of international contributions from renowned academics and practitioners from the US, UK, China, the second edition of Fashion Marketing has been completely updated, revised and expanded to reflect the major changes in the fashion industry since 2001…