We found 4 results
indigoBooksDawn Iacobucci

Sort By:

Sorted By: Top Matches
Filtered By:
Books
1 - 4 of 4 Results
Top Matches
Handbook of Services Marketing and Management

In stock online

Not available in stores

The Handbook is organized in six major sections: The service setting, demand management, service excellence and profitability, service recovery, service relationships, and firm-wide service issues. A unique structural feature of the Handbook is the inclusion of…
Kellogg on Integrated Marketing
Hardcover

|November 12, 2002

$43.56 online

$62.00

save 29%

In stock online

Not available in stores

This cutting-edge book-with contributions by the star faculty of the Kellogg School of Management and the Medill School of Journalism's Integrated Marketing Communications department at Northwestern University-offers the latest thinking on the art and science of…
Networks in Marketing
Paperback

|August 7, 1996

$108.95

In stock online

Not available in stores

An overview of what networks are and how they are used in marketing management practices is provided in this volume. Leading scholars in the field examine various types of relationships including: customer-to-customer networks; relationships as investment…
Mediation Analysis
Paperback

|April 1, 2008

$29.95

In stock online

Not available in stores

This book covers mediation analysis-the examination of whether an effect of one variable on another is direct or indirect or both. Author Dawn Iacobucci offers thorough coverage of introductory and advanced material as well as conceptual and statistical…